Pure & Sure Moong Dal 1Kg
Smart Rank ⓘ
63/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- 100% natural yellow moong dal, free from chemicals and pesticides for a healthier choice
- Unpolished mung dal chilka for maximum nutritional benefits and authentic taste
- Vegan, gluten-free, and non-GMO product suitable for various dietary preferences
- 1kg pack offers great value for money, ensuring you have a sufficient supply on hand
Market-Based Score (India)
66/100 (3.30/5)
Decent Organic Yellow Moong Dal with strong market fit and competitive positioning
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.2★ | 124 |
Total / Avg | 4.20★ | 124 |
Consensus:
4.20★ from 124 total reviews
Key Features
Category | Food |
---|---|
Type | Yellow Moong Dal |
Weight | 1Kg |
Organic | Yes |
Vegan | Yes |
Gluten-Free | Yes |
Non-GMO | Yes |
Chemical-Free | Yes |
Pesticides Free | Yes |
Nutritional Benefits | High in protein and fiber |
Processing | Unpolished |
Source | Certified organic farms |
Details
This Pure & Sure Organic Yellow Moong Dal is sourced from certified organic farms, ensuring that it is free from harmful chemicals and pesticides. The split dal is unpolished, retaining all its natural goodness and nutrients.
Key Features: - 100% natural mung dal chilka - Vegan, gluten-free, and non-GMO - Chemical-free and pesticides free - Sourced from certified organic farms
For whom: This organic yellow moong dal is perfect for anyone looking for a healthy and nutritious option for their meals. It is suitable for vegans, those with gluten sensitivities, and anyone looking to avoid GMOs and harmful chemicals in their food.
Pros: - High in protein and fiber - Retains natural nutrients due to minimal processing - Organic certification ensures quality and purity - Versatile ingredient for various dishes
Cons: - May have a slightly different taste compared to traditionally processed dal - Requires longer cooking time compared to polished dal
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Aligns with current consumer preference for chemical-free, unpolished dals | NDTV Food, Times of India |
Brand Strength | 20 | 10 | Established reputation for quality organic products | The Hindu, Economic Times |
Category Momentum | 20 | 15 | Growing demand for organic dals & pulses in Indian market | Mint, Business Standard |
Price Positioning | 20 | 10 | Competitively priced compared to similar organic dals in the market | Livemint, Moneycontrol |
Competition | 10 | 6 | Facing competition from other established organic dal brands | Outlook India, The Financial Express |
Use-case Advantage | 5 | 5 | Versatile for various Indian dishes and dietary preferences | Food Navigator, Food Business News |
Final Market Score | 100 | 66/100 (3.30/5) | Organic Yellow Moong Dal with strong market fit and competitive positioning |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Aligns with current consumer preference for chemical-free, unpolished dalsSources: NDTV Food, Times of India -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established reputation for quality organic productsSources: The Hindu, Economic Times -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for organic dals & pulses in Indian marketSources: Mint, Business Standard -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar organic dals in the marketSources: Livemint, Moneycontrol -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing competition from other established organic dal brandsSources: Outlook India, The Financial Express -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Versatile for various Indian dishes and dietary preferencesSources: Food Navigator, Food Business News
Summary
Organic Yellow Moong Dal with strong market fit and competitive positioning
Quick Compare

Rs.285.00
⭐ Reviews Summary
✅ What Users Love
- High quality and organic certification
- Great taste and texture in cooking
- Versatile for various recipes and dietary needs
⚠️ What to Watch
- Higher price compared to non-organic alternatives
- Occasional presence of small stones or impurities
- Packaging could be more eco-friendly

Rs.277.00
⭐ Reviews Summary
✅ What Users Love
- High quality and purity of the urad dal
- Pesticide-free, appealing to health-conscious consumers
- Good taste and texture for various recipes
⚠️ What to Watch
- Higher price compared to polished alternatives
- Some customers reported inconsistent packaging
- Limited availability in certain regions

Rs.145.00
⭐ Reviews Summary
✅ What Users Love
- High nutritional value, rich in iron and protein.
- Organic certification ensures no harmful chemicals.
- Versatile ingredient for various recipes.
⚠️ What to Watch
- Higher price compared to non-organic alternatives.
- Some customers report inconsistent quality.
- Limited availability in certain regions.
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Pure & Sure Organic Yellow Moong Dal (Split) 1Kg | 100% Natural Mung Dal Chilka | Unpolished | Vegan, Gluten-Free, Non GMO | Chemical Free & Pesticides Free Estimated Delivery: 2-3 days
In Stock
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Rs.285.00 Rs.285.00 COD
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GO TO STORE GO TO STORE |
Pure & Sure Organic Yellow Moong Dal (Split) 1Kg | 100% Natural Mung Dal Chilka | Unpolished | Vegan, Gluten-Free, Non GMO | Chemical Free & Pesticides Free Estimated Delivery: 2-3 days
In Stock
COD
|