Pure & Sure Moong Dal 1Kg

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Pure & Sure Moong Dal 1Kg
Smart Rank ⓘ 63/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • 100% natural yellow moong dal, free from chemicals and pesticides for a healthier choice
  • Unpolished mung dal chilka for maximum nutritional benefits and authentic taste
  • Vegan, gluten-free, and non-GMO product suitable for various dietary preferences
  • 1kg pack offers great value for money, ensuring you have a sufficient supply on hand

Market-Based Score (India)

66/100 (3.30/5)
Decent
Organic Yellow Moong Dal with strong market fit and competitive positioning

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 124
Total / Avg 4.20★ 124
Consensus: 4.20★ from 124 total reviews
Rs.285.00 Rs.285.00
Best price from Amazon.in Amazon.in
Details

This Pure & Sure Organic Yellow Moong Dal is sourced from certified organic farms, ensuring that it is free from harmful chemicals and pesticides. The split dal is unpolished, retaining all its natural goodness and nutrients.
Key Features: - 100% natural mung dal chilka - Vegan, gluten-free, and non-GMO - Chemical-free and pesticides free - Sourced from certified organic farms
For whom: This organic yellow moong dal is perfect for anyone looking for a healthy and nutritious option for their meals. It is suitable for vegans, those with gluten sensitivities, and anyone looking to avoid GMOs and harmful chemicals in their food.
Pros: - High in protein and fiber - Retains natural nutrients due to minimal processing - Organic certification ensures quality and purity - Versatile ingredient for various dishes
Cons: - May have a slightly different taste compared to traditionally processed dal - Requires longer cooking time compared to polished dal

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Aligns with current consumer preference for chemical-free, unpolished dals NDTV Food, Times of India
Brand Strength 20 10 Established reputation for quality organic products The Hindu, Economic Times
Category Momentum 20 15 Growing demand for organic dals & pulses in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar organic dals in the market Livemint, Moneycontrol
Competition 10 6 Facing competition from other established organic dal brands Outlook India, The Financial Express
Use-case Advantage 5 5 Versatile for various Indian dishes and dietary preferences Food Navigator, Food Business News
Final Market Score 100 66/100 (3.30/5) Organic Yellow Moong Dal with strong market fit and competitive positioning
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Aligns with current consumer preference for chemical-free, unpolished dals
    Sources: NDTV Food, Times of India
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established reputation for quality organic products
    Sources: The Hindu, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for organic dals & pulses in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar organic dals in the market
    Sources: Livemint, Moneycontrol
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established organic dal brands
    Sources: Outlook India, The Financial Express
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for various Indian dishes and dietary preferences
    Sources: Food Navigator, Food Business News
Summary
Organic Yellow Moong Dal with strong market fit and competitive positioning

Price Comparison

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Amazon.in More Detail

Rs.285.00 Rs.285.00

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Pure & Sure Organic Yellow Moong Dal (Split) 1Kg | 100% Natural Mung Dal Chilka | Unpolished | Vegan, Gluten-Free, Non GMO | Chemical Free & Pesticides Free

Estimated Delivery: 2-3 days
In Stock COD

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Rs.285.00 Rs.285.00