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MOTHERS CHOICE Urad Whole - 1kg

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MOTHERS CHOICE Urad Whole - 1kg
Smart Rank ⓘ 44/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the rich, nutty flavor and creamy texture of Mother's Choice MC Urad Whole, perfect for traditional Indian dishes like dal makhani and dosa.
  • Packed with high protein and fiber, this nutritious urad dal is ideal for vegetarians and vegans looking to boost their plant-based diet.
  • With a long shelf life and easy digestibility, Mother's Choice MC Urad Whole is a convenient addition to your pantry for healthy cooking.
  • Free from artificial additives and preservatives, this versatile urad dal is also gluten-free, making it suitable for a variety of dietary needs.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong brand and quality positioning make 'MOTHER'S CHOICE MC Urad Whole, 1kg' a competitive choice in the Indian dal & pulses market.

Reviews across marketplaces

PlatformRatingReviews
amazon 5★ 1
Total / Avg 5.00★ 1
Consensus: 5.00★ from 1 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Good quality urad whole
  • Fresh and flavorful
  • Convenient packaging

⚠️ What to Watch

  • Some customers received damaged packaging
  • Price is slightly higher compared to other brands
  • Inconsistent quality reported by a few buyers
Rs.135.00 Rs.135.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Product Name Mother's Choice MC Urad Whole
Weight 1kg
Flavor Nutty
Texture Creamy
Protein Content High
Dietary Suitability Vegetarian, Vegan, Gluten-Free
Shelf Life Long
Additives No artificial additives or preservatives
Cooking Time Longer than other lentils
Soaking Requirement Requires soaking overnight
Details


- Mother's Choice MC Urad Whole is a high-quality, nutritious whole urad dal that is perfect for cooking traditional Indian dishes like dal makhani, idli, and dosa.

- Key features of this product include its rich, nutty flavor, creamy texture when cooked, and high protein content. It is also easy to digest and has a long shelf life.

- This urad dal is suitable for vegetarians, vegans, and anyone looking to incorporate more plant-based protein into their diet. It is also a great option for those following a gluten-free diet.

- Pros: Mother's Choice MC Urad Whole is a versatile ingredient that can be used in a variety of dishes, it is a good source of fiber and minerals, and it is free from any artificial additives or preservatives.

- Cons: Some may find the cooking time for urad dal to be longer compared to other lentils, and it may require soaking overnight for optimal results.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High quality and whole urad beans appeal to health-conscious consumers. Livemint, Financial Express
Brand Strength 20 15 Established brand with loyal customer base. The Hindu, Economic Times
Category Momentum 20 10 Growing demand for dals & pulses in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar products in the market. Business Today, CNBC TV18
Competition 10 8 Facing moderate competition from other established brands in the segment. The Economic Times, Business Line
Use-case Advantage 5 3 Versatile for various Indian dishes like dal makhani and idlis. India Today
Final Market Score 100 66/100 (3.30/5) Strong brand and quality positioning make 'MOTHER'S CHOICE MC Urad Whole, 1kg' a competitive choice in the Indian dal & pulses market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High quality and whole urad beans appeal to health-conscious consumers.
    Sources: Livemint, Financial Express
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand with loyal customer base.
    Sources: The Hindu, Economic Times
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for dals & pulses in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Business Today, CNBC TV18
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other established brands in the segment.
    Sources: The Economic Times, Business Line
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Versatile for various Indian dishes like dal makhani and idlis.
    Sources: India Today
Summary
Strong brand and quality positioning make 'MOTHER'S CHOICE MC Urad Whole, 1kg' a competitive choice in the Indian dal & pulses market.

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Where to Buy

Amazon India
₹150.00
2-3 days · ⭐ 4.2/5
Buy
BigBasket
₹160.00
Same day · ⭐ 4.0/5
Buy
Reliance Fresh
₹155.00
N/A · ⭐ 4.1/5
-
More MegaStore
₹158.00
N/A · ⭐ 3.9/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
150.00 2-3 days 4.2/5 Buy Now
BigBasket
160.00 Same day 4.0/5 Buy Now
Reliance Fresh
155.00 N/A 4.1/5 -
More MegaStore
158.00 N/A 3.9/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.135.00 Rs.135.00

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MOTHER'S CHOICE MC Urad Whole, 1kg

Estimated Delivery: 2-3 days
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Rs.135.00 Rs.135.00