MOTHERS CHOICE Urad Whole - 1kg

0 reviews

Smart Rank ⓘ 44/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the rich, nutty flavor and creamy texture of Mother's Choice MC Urad Whole, perfect for traditional Indian dishes like dal makhani and dosa.
Packed with high protein and fiber, this nutritious urad dal is ideal for vegetarians and vegans looking to boost their plant-based diet.
With a long shelf life and easy digestibility, Mother's Choice MC Urad Whole is a convenient addition to your pantry for healthy cooking.
Free from artificial additives and preservatives, this versatile urad dal is also gluten-free, making it suitable for a variety of dietary needs.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Strong brand and quality positioning make 'MOTHER'S CHOICE MC Urad Whole, 1kg' a competitive choice in the Indian dal & pulses market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	5★	1
Total / Avg	5.00★	1

Consensus: 5.00★ from 1 total reviews

Rs.135.00 Rs.135.00

Best price from

Amazon.in

Details

- Mother's Choice MC Urad Whole is a high-quality, nutritious whole urad dal that is perfect for cooking traditional Indian dishes like dal makhani, idli, and dosa.

- Key features of this product include its rich, nutty flavor, creamy texture when cooked, and high protein content. It is also easy to digest and has a long shelf life.

- This urad dal is suitable for vegetarians, vegans, and anyone looking to incorporate more plant-based protein into their diet. It is also a great option for those following a gluten-free diet.

- Pros: Mother's Choice MC Urad Whole is a versatile ingredient that can be used in a variety of dishes, it is a good source of fiber and minerals, and it is free from any artificial additives or preservatives.

- Cons: Some may find the cooking time for urad dal to be longer compared to other lentils, and it may require soaking overnight for optimal results.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High quality and whole urad beans appeal to health-conscious consumers.	Livemint, Financial Express
Brand Strength	20	15	Established brand with loyal customer base.	The Hindu, Economic Times
Category Momentum	20	10	Growing demand for dals & pulses in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	8	Facing moderate competition from other established brands in the segment.	The Economic Times, Business Line
Use-case Advantage	5	3	Versatile for various Indian dishes like dal makhani and idlis.	India Today
Final Market Score	100	66/100 (3.30/5)	Strong brand and quality positioning make 'MOTHER'S CHOICE MC Urad Whole, 1kg' a competitive choice in the Indian dal & pulses market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: High quality and whole urad beans appeal to health-conscious consumers.

Sources: Livemint, Financial Express
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Established brand with loyal customer base.

Sources: The Hindu, Economic Times
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: Growing demand for dals & pulses in Indian market.

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Business Today, CNBC TV18
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from other established brands in the segment.

Sources: The Economic Times, Business Line
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Versatile for various Indian dishes like dal makhani and idlis.

Sources: India Today

Summary

Strong brand and quality positioning make 'MOTHER'S CHOICE MC Urad Whole, 1kg' a competitive choice in the Indian dal & pulses market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	MOTHER'S CHOICE MC Urad Whole, 1kg Estimated Delivery: 2-3 days In Stock	Rs.135.00 Rs.135.00 COD	GO TO STORE GO TO STORE
MOTHER'S CHOICE MC Urad Whole, 1kg Estimated Delivery: 2-3 days In Stock COD