RESOURCE Nestle Hepatic 400G Pet Jar Pack Vanilla Flavour

RESOURCE: Nestle Hepatic 400G Pet Jar Pack Vanilla Flavour Key Features: This pet food is specially formulated for cats with liver issues, providing essential nutrients and a delicious vanilla flavour. It is easy to digest and supports overall liver health. For Whom: This product is ideal for cat owners whose feline friends have been diagnosed with liver problems and need a specialized diet to support their health and well-being. Pros: The Nestle Hepatic pet food is designed to be highly palatable, making it easier for cats with liver issues to eat and enjoy their meals. The vanilla flavour adds a tasty twist that cats will love. Cons: Some cats may be picky eaters and may not immediately take to the new flavour or texture of this specialized diet. It is recommended to gradually introduce the Nestle Hepatic pet food to allow for a smoother transition.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vanilla flavor and 400g pet jar pack size align well with consumer preferences in India.	Nielsen
Brand Strength	20	18	Nestle is a trusted brand with a strong presence in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for diet and nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing moderate competition from other brands offering similar diet and nutrition products.	Retail360
Use-case Advantage	5	5	Addresses specific dietary needs for pets, offering a unique value proposition.	PetFoodIndustry
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in a growing diet and nutrition market segment.

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