REGALIZ Truderma Absolute Radiance Serum Intense Bio Active De Pigmenting Skin Brightening Concentrate 30ml

REGALIZ Truderma Absolute Radiance Serum is a powerful bio active de-pigmenting skin brightening concentrate designed to reduce dark spots and uneven skin tone.

Key Features: - Formulated with potent ingredients like kojic acid, alpha arbutin, and vitamin C to effectively lighten dark spots - Helps to reduce hyperpigmentation and sun damage - Promotes a more radiant and even complexion - Lightweight and easily absorbed, suitable for all skin types

For whom: Ideal for those dealing with hyperpigmentation, dark spots, and uneven skin tone. Suitable for all skin types.

Pros: - Fast absorbing formula - Effective in reducing dark spots - Brightens skin tone - Suitable for all skin types

Cons: - May cause sensitivity in some individuals - Results may vary for each individual

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains bio-active ingredients suitable for Indian skin types.	SkinCareIndia
Brand Strength	20	18	Established brand with a loyal customer base in the skincare segment.	Brand Equity
Category Momentum	20	15	Growing demand for skin brightening products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other skin brightening serums in the market.	BeautyMonitor
Use-case Advantage	5	5	Addresses specific skin pigmentation issues prevalent in Indian consumers.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Competitively priced serum with bio-active ingredients catering to growing demand for skin brightening products in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—