Select Aisle Vanilla Custard Powder - 100g

0 reviews

Smart Rank ⓘ 53/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the rich, 100% natural vanilla flavor in every bite with our custard powder, perfect for enhancing your favorite desserts.
Create smooth and creamy custard effortlessly, making it an ideal choice for fruit salads and puddings that impress.
Crafted with high-quality ingredients, this custard powder ensures a flavorful dessert experience without artificial colors.
Conveniently packaged in 100g, it's perfect for quick dessert preparations, though you may want multiple packs for larger servings.

Market-Based Score (India)

66/100 (3.30/5)

Decent

A promising natural custard powder with strong growth potential in a competitive market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.2★	16
Total / Avg	4.20★	16

Consensus: 4.20★ from 16 total reviews

Rs.49.00 Rs.49.00

Best price from

Amazon.in

Key Features

Category	Custard Powder
Flavor	Natural Vanilla
Size	100g
Ingredients	100% Natural
Artificial Colors	No
Texture	Smooth & Creamy
Uses	Fruit Salads & Puddings
Pros	High-quality ingredients
Cons	Small size

Details

This Select Aisle Natural Vanilla Custard Powder is a 100% natural product, with no artificial color added. It gives you the delicious taste of vanilla in a smooth and creamy custard that is perfect for desserts.

Key features of this product include the high-quality ingredients used, ensuring a rich and flavorful custard every time. It is easy to make and can be used for a variety of dishes, including fruit salads and puddings.

This custard powder is great for anyone looking for a natural and flavorful dessert option. It is perfect for those who enjoy the classic taste of vanilla and want a quick and easy dessert to prepare.

Pros: - 100% natural vanilla flavor - No artificial colors - Smooth and creamy custard - Versatile, can be used in a variety of dishes Cons: - Small size, may need to purchase multiple packages for larger servings.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product's natural ingredients and versatility align well with consumer preferences.	MarketWatch, FMCG News
Brand Strength	20	10	Brand recognition is moderate, with potential for growth in the natural product space.	Mintel, Euromonitor
Category Momentum	20	15	The ready-to-eat segment is growing rapidly in India, driven by convenience.	Nielsen, Statista
Price Positioning	20	15	Pricing is competitive within the premium custard powder segment, appealing to health-conscious buyers.	Retail Dive, Business Standard
Competition	10	2	The market has strong competitors, but few focus on 100% natural ingredients.	IBEF, FMCG Gurus
Use-case Advantage	5	4	Ideal for fruit salads and puddings, but limited to specific dessert applications.	Food & Beverage News
Final Market Score	100	66/100 (3.30/5)	A promising natural custard powder with strong growth potential in a competitive market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The product's natural ingredients and versatility align well with consumer preferences.

Sources: MarketWatch, FMCG News
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Brand recognition is moderate, with potential for growth in the natural product space.

Sources: Mintel, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The ready-to-eat segment is growing rapidly in India, driven by convenience.

Sources: Nielsen, Statista
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Pricing is competitive within the premium custard powder segment, appealing to health-conscious buyers.

Sources: Retail Dive, Business Standard
Competition 2/10

Weight: 10

Contribution: 2

Rationale: The market has strong competitors, but few focus on 100% natural ingredients.

Sources: IBEF, FMCG Gurus
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for fruit salads and puddings, but limited to specific dessert applications.

Sources: Food & Beverage News

Summary

A promising natural custard powder with strong growth potential in a competitive market.

Quick Compare

Select Aisle Vanilla Custard Powder - 100g

Rs.49.00

⭐ Reviews Summary

✅ What Users Love

Rich and authentic vanilla flavor
Easy to prepare, results in smooth and creamy custard
Versatile for use in various desserts like fruit salads and puddings

⚠️ What to Watch

Some users find it too sweet for their taste
Packaging may not be resealable, leading to storage issues
A few customers report clumping if not mixed properly

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Contains healthy ingredients like millets and flax seeds
Rich in fiber, promoting digestive health

⚠️ What to Watch

Taste may not match traditional dosa batter
Some users find it too thick or difficult to spread
Higher price compared to regular dosa mixes

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⭐ Reviews Summary

✅ What Users Love

Convenient and quick meal option for busy individuals.
Good taste and flavor variety with Upma and Poha.
Lightweight and portable packaging, ideal for on-the-go snacking.

⚠️ What to Watch

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Higher price point compared to homemade alternatives.

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Price point is higher compared to non-organic alternatives.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	The Select Aisle Natural Vanilla Custard Powder - 100g [100% Natural Vanilla Flavor \| No Artificial Colour \| Makes Smooth & Creamy Custard \| Contains Quality Ingredients \| Best For Fruit Salads & Puddings] Estimated Delivery: 2-3 days In Stock	Rs.49.00 Rs.49.00 COD	GO TO STORE GO TO STORE
The Select Aisle Natural Vanilla Custard Powder - 100g [100% Natural Vanilla Flavor \| No Artificial Colour \| Makes Smooth & Creamy Custard \| Contains Quality Ingredients \| Best For Fruit Salads & Puddings] Estimated Delivery: 2-3 days In Stock COD