INSTA AHAAR Veggie Upma & Masala Poha Cups 80g

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INSTA AHAAR Veggie Upma & Masala Poha Cups 80g
Smart Rank ⓘ 52/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Convenient pack of 2 Veggie Upma Cup and 2 Masala Poha Cup for quick meals
  • Each cup contains 80g of Instant Snack, perfect for on-the-go hunger pangs
  • Enjoy a tasty and satisfying meal with INSTA AHAAR Ready-to-Eat cups
  • Affordable option for delicious and hassle-free snacking anytime, anywhere

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned in the ready-to-eat snack segment with strong brand and feature alignment.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.9★ 16
Total / Avg 3.90★ 16
Consensus: 3.90★ from 16 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Convenient and quick meal option for busy individuals.
  • Good taste and flavor variety with Upma and Poha.
  • Lightweight and portable packaging, ideal for on-the-go snacking.

⚠️ What to Watch

  • Portion size may be too small for some consumers.
  • Texture can be inconsistent, sometimes too dry.
  • Higher price point compared to homemade alternatives.
Rs.220.00 Rs.304.00
Best price from Amazon.in Amazon.in
Key Features
Category Instant Snack
Weight 80g each cup
Packaging Ready-to-eat
Flavors Veggie Upma, Masala Poha
Preparation Add hot water
Pros Easy to prepare, Delicious flavors, Perfect portion size
Cons May not suit dietary restrictions, High in sodium
Details


Key Features: - Ready-to-eat and convenient packaging - Contains veggie upma and masala poha flavors - Each cup is 80g, perfect for on-the-go snacking

For whom: - Busy individuals who need a quick and tasty snack - Students looking for a convenient meal option - Travelers who want a lightweight and easy-to-carry snack

Pros: - Easy to prepare, just add hot water and wait a few minutes - Delicious and satisfying flavors - Perfect portion size for a quick snack

Cons: - May not be suitable for those with dietary restrictions - Packaging may not be environmentally friendly - Can be high in sodium, so be mindful of your intake

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Product features align well with consumer preferences for quick and tasty snacks. GfK
Brand Strength 20 15 Established brand with positive consumer perception and recall. Nielsen
Category Momentum 20 10 Growing demand for convenient ready-to-eat options in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Euromonitor
Competition 10 6 Facing moderate competition from other ready-to-eat snack brands in the market. IRI
Use-case Advantage 5 5 Addresses the need for convenient and quick meal solutions for busy individuals. Kantar
Final Market Score 100 66/100 (3.30/5) Well-positioned in the ready-to-eat snack segment with strong brand and feature alignment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Product features align well with consumer preferences for quick and tasty snacks.
    Sources: GfK
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand with positive consumer perception and recall.
    Sources: Nielsen
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for convenient ready-to-eat options in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Euromonitor
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other ready-to-eat snack brands in the market.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for convenient and quick meal solutions for busy individuals.
    Sources: Kantar
Summary
Well-positioned in the ready-to-eat snack segment with strong brand and feature alignment.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.220.00 Rs.304.00

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INSTA AHAAR Ready-to-Eat, Pack of 2 Veggie Upma Cup (80g Each) and Pack of 2 Masala Poha Cup (80g Each), Instant Snack

Estimated Delivery: 2-3 days
In Stock COD

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Rs.220.00 Rs.304.00