RAMTIRTH Brahmi Oil Coconut Multicolor 200 ml Pack of 2

RAMTIRTH Brahmi Oil Coconut Multicolor 200 ml Pack of 2

RAMTIRTH Brahmi Oil is a herbal hair oil made with the goodness of Brahmi and coconut oil. It is designed to nourish and strengthen hair, promoting healthy growth and reducing hair fall.

Key Features: - Made with Brahmi and coconut oil - Nourishes and strengthens hair - Promotes healthy growth - Reduces hair fall

This hair oil is suitable for all hair types and can be used by both men and women. It is especially beneficial for those experiencing hair fall or dry, damaged hair.

Pros: - Natural ingredients - Helps reduce hair fall - Nourishes and strengthens hair Cons: - Scent may be strong for some people - Packaging could be improved

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut oil base and Brahmi extract align well with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base and positive reviews.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced within the premium hair oil segment.	IRI
Competition	10	0	Intense competition in the hair oil market with multiple established and emerging brands.	Nielsen
Use-case Advantage	5	3	Offers benefits for hair growth and nourishment, meeting key consumer needs.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the competitive Indian hair oil market with a strong brand and natural ingredient appeal.

Factor	Rating (out of 5)	Notes
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