PURINA SUPERCOAT Adult Small Breed Dry Dog Food, Chicken, 3 kg

Purina Supercoat Adult Small Breed Dry Dog Food is specially formulated for small breed dogs to meet their unique nutritional needs. Made with real chicken as the main ingredient, this dry dog food provides a balanced diet to help your dog thrive.

Key Features: - Made with real chicken as the #1 ingredient - Contains essential vitamins and minerals for overall health - Formulated to support a healthy weight and metabolism - Crunchy kibble helps promote dental health - No artificial colors or flavors

For small breed adult dogs who require a high-quality diet to maintain their health and energy levels, Purina Supercoat Adult Small Breed Dry Dog Food is a great option. It is suitable for dogs aged 1 year and older, weighing up to 7kg.

Pros: - Real chicken as the main ingredient - Balanced nutrition for small breed dogs - Helps support dental health - No artificial additives Cons: - May not be suitable for dogs with specific dietary restrictions - Some dogs may not find the taste appealing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for small breed dogs with essential nutrients.	IndiaToday, Hindu
Brand Strength	20	18	Established brand with strong reputation for quality.	BusinessToday, NDTV
Category Momentum	20	15	Growing demand for premium dog food in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	TOI, Livemint
Competition	10	10	Facing competition from other established premium dog food brands.	CNBC, ZeeNews
Use-case Advantage	5	3	Specially formulated for adult small breed dogs' dietary needs.	EconomicTimes
Final Market Score	100	76/100 (3.80/5)	Highly competitive product in the premium small breed dog food segment.

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