Purina Adult SUPERCOAT Healthy Weight Dry Dog Food, Chicken, 3 kg

This Purina Adult SUPERCOAT Healthy Weight Dry Dog Food is specially formulated to help your dog maintain a healthy weight. It is made with real chicken as the main ingredient, providing high-quality protein to support lean muscle development.

Key features of this dog food include a balanced blend of nutrients, including vitamins and minerals, to support your dog's overall health and well-being. It is also rich in fiber to help your dog feel full and satisfied, while still providing the necessary energy to stay active and healthy.

This dog food is ideal for adult dogs who need help maintaining a healthy weight. Whether your dog is prone to weight gain or simply needs to shed a few pounds, this formula can help support their weight management goals.

Pros: - Made with real chicken as the first ingredient - Balanced blend of nutrients to support overall health - Rich in fiber to help your dog feel full and satisfied - Helps support weight management goals Cons: - Some dogs may not enjoy the taste - May not be suitable for dogs with specific dietary restrictions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Balanced nutrition for adult dogs, specifically addressing weight management.	PetFoodIndustry
Brand Strength	20	18	Purina is a well-established brand known for quality pet products.	Mintel
Category Momentum	20	15	Growing demand for healthy dog food in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	10	Facing competition from other established healthy dog food brands.	Nielsen
Use-case Advantage	5	3	Promotes healthy weight management in adult dogs.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing Indian market for healthy dog food.

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