Pure Source Citronella Aroma Oil - 100ml 100 Ml

0 reviews
Smart Rank ⓘ 72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • 100% pure citronella oil for natural insect repellent
  • Convenient dropper bottle for easy application and use
  • Versatile oil suitable for diffusers, candles, and bath water
  • Refreshing fragrance for creating uplifting atmosphere at home

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong market potential for Pure Source India Citronella Aroma Oil in the Indian retail segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 884
Total / Avg 4.10★ 884
Consensus: 4.10★ from 884 total reviews
Rs.376.00 Rs.999.00
Best price from Amazon.in Amazon.in
Key Features
Category Aroma Oil
Volume 100 Ml
Packaging Dropper type bottle
Fragrance Citronella
Usage Insect repellent, aromatherapy
Pros Pure, high-quality, versatile
Cons Scent preference, reapplication needed
Price 1250.00
Details


Key Features: - 100% pure citronella aroma oil - Packed in a convenient dropper type bottle for easy use - Refreshing and uplifting fragrance - Can repel insects and mosquitoes naturally - Can be used in diffusers, candles, bath water, and more

For whom: - Those looking for a natural insect repellent - Individuals who enjoy aromatherapy and using essential oils - People who want to create a refreshing and uplifting atmosphere at home or work

Pros: - Pure and high-quality citronella oil - Convenient dropper bottle for easy use - Versatile - can be used in various ways - Natural bug repellent without harsh chemicals Cons: - Some people may not enjoy the scent of citronella - May need to reapply often for maximum effectiveness against insects

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Citronella oil in dropper bottle aligns with consumer preference for easy application. Retail Today
Brand Strength 20 10 Established brand with positive consumer perception. Brand Equity
Category Momentum 20 15 Growing demand for natural aroma oils in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Business Standard
Competition 10 6 Facing moderate competition from other established aroma oil brands. YourStory
Use-case Advantage 5 5 Versatile usage scenarios for aromatherapy and insect repellent purposes. IndiaMart
Final Market Score 100 66/100 (3.30/5) Strong market potential for Pure Source India Citronella Aroma Oil in the Indian retail segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Citronella oil in dropper bottle aligns with consumer preference for easy application.
    Sources: Retail Today
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with positive consumer perception.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural aroma oils in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Business Standard
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established aroma oil brands.
    Sources: YourStory
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile usage scenarios for aromatherapy and insect repellent purposes.
    Sources: IndiaMart
Summary
Strong market potential for Pure Source India Citronella Aroma Oil in the Indian retail segment.

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Amazon.in More Detail

Rs.376.00 Rs.999.00

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Best price
Rs.376.00 Rs.999.00