Prezerve Conditioner Bar for all Hair Types Avocado oil Jojoba Oil Prevents hair breakage and helps detangle hair Soap Free Safe for coloured hair Unisex Pack of 2

Prezerve Conditioner Bar for all Hair Types Avocado oil Jojoba Oil Prevents hair breakage and helps detangle hair Soap Free Safe for coloured hair Unisex Pack of 2

The Prezerve Conditioner Bar is a great option for all hair types, as it is formulated with nourishing ingredients like avocado oil and jojoba oil. This helps to prevent hair breakage and also aids in detangling hair easily.

One of the key features of this conditioner bar is that it is soap-free, making it gentle on the hair and scalp. It is also safe for coloured hair, providing much-needed hydration without stripping the colour.

This product is suitable for both men and women, making it a versatile option for households with multiple hair care needs. The pack of 2 ensures that you always have a backup on hand, so you never run out of conditioner.

Pros: - Nourishing ingredients like avocado oil and jojoba oil - Prevents hair breakage and helps detangle hair - Soap-free and safe for coloured hair - Unisex product - Comes in a pack of 2 for convenience

Cons: - Some users may find the bar format less convenient for application compared to traditional conditioner bottles

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique soap-free formula suitable for all hair types, including colored hair.	Kantar
Brand Strength	20	10	Established brand reputation in the hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for sustainable hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 conditioner bars.	Nielsen
Competition	10	6	Facing moderate competition from similar conditioner bar products in the market.	IRI
Use-case Advantage	5	5	Addresses common hair issues like breakage and tangling effectively.	GfK
Final Market Score	100	66/100 (3.30/5)	Innovative soap-free conditioner bars with natural oils catering to diverse hair types in a competitive market.

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