POND S HYDRA MIRACLE BODY GEL LOTION WATER BASED NON OILY NON STICKY WITH HYALURONIC ACID QUICK ABSORBING LIGHT FOR ALL SKIN TYPES 180ML

Pond's Hydra Miracle Body Gel Lotion is a water-based, non-oily, non-sticky formula that is infused with hyaluronic acid. This lightweight lotion is designed to deeply hydrate the skin without leaving a heavy residue.

Key Features: - Water-based formula - Contains hyaluronic acid for deep hydration - Quick absorbing and lightweight - Suitable for all skin types - Comes in a travel-friendly 180ml size

For whom: This body gel lotion is perfect for those who want a hydrating body lotion that is light and quick-absorbing. It is suitable for all skin types, including sensitive skin.

Pros: - Hydrating formula with hyaluronic acid - Lightweight and non-sticky - Suitable for all skin types - Quick absorbing

Cons: - Some may prefer a thicker, creamier formula - May not provide enough hydration for extremely dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Hyaluronic acid and quick absorbing properties align with current skincare trends in India.	Vogue India
Brand Strength	20	10	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for water-based body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other water-based body lotions in the Indian market.	Cosmetics Business
Use-case Advantage	5	5	Suitable for all skin types, offering versatility to consumers.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Well-positioned water-based body lotion with hyaluronic acid for diverse skin types in the Indian market.

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