Plush 5 Sweden Steel Blade Razor for Women Reusable Body Razor with Aloe Vera Lubricating Strip Pivoting Head 1 Extra Cartridge Irritation Free Easy Safe No Bumps Ideal for All Skin Types

This Plush 5 Sweden Steel Blade Razor for Women is a top-quality reusable body razor designed for a smooth and comfortable shaving experience. It features an aloe vera lubricating strip and a pivoting head for easy maneuverability.

Key Features: - 5 Sweden steel blades for a close shave - Aloe vera lubricating strip for added comfort - Pivoting head for easy shaving in hard-to-reach areas - Reusable design for eco-friendly shaving - Comes with 1 extra cartridge for convenience

This razor is ideal for women of all skin types who want a safe and irritation-free shaving experience. Whether you have sensitive skin or not, this razor will leave your skin feeling smooth and bump-free.

Pros: - Close shave with 5 steel blades - Aloe vera strip provides added comfort - Pivoting head makes shaving easy - Reusable design is eco-friendly Cons: - May be more expensive than disposable razors - Replacement cartridges can be costly over time

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative features like aloe vera lubricating strip and pivoting head cater well to Indian consumers' skin sensitivity needs.	GfK
Brand Strength	20	15	Established brand reputation in the razor industry with positive consumer reviews.	Brandwatch
Category Momentum	20	10	Growing demand for premium women's grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium women's razors in the market.	Euromonitor
Competition	10	6	Facing moderate competition from other premium women's razors offering similar features.	Nielsen
Use-case Advantage	5	5	Addresses the need for an irritation-free and safe shaving experience for all skin types.	Kantar
Final Market Score	100	66/100 (3.30/5)	Innovative and competitively priced premium women's razor with features catering to Indian consumers' skin sensitivity needs.

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