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Plum Bodylovin Hawaiian Rumba Shower Gel SLS Free Body Wash for Women Men Long Lasting Beachy Fragrance Body Cleanser with Aloe Infused Nourishing Formula for Soft Smooth Skin 240ml

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Plum Bodylovin Hawaiian Rumba Shower Gel SLS Free Body Wash for Women Men Long Lasting Beachy Fragrance Body Cleanser with Aloe Infused Nourishing Formula for Soft Smooth Skin 240ml
Smart Rank ⓘ 80/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a gentle, hydrating body wash with a beachy fragrance suitable for both men and women
  • SLS Free formula is gentle on skin, infused with aloe for nourishing properties
  • Long-lasting fragrance that leaves skin soft and smooth, suitable for all skin types
  • 240ml size ensures long-lasting use, though fragrance may be too strong for some

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position this product well in the premium body wash gel segment in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 3,053
Total / Avg 4.30★ 3,053
Consensus: 4.30★ from 3,053 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Pleasant beachy fragrance that lasts long.
  • SLS-free formula is gentle on the skin.
  • Aloe-infused formula leaves skin feeling soft and smooth.

⚠️ What to Watch

  • Some users find the scent too strong.
  • May not lather as much as traditional body washes.
  • Price point is higher compared to similar products.
Rs.88.29 Rs.109.00
Best price from Amazon.in Amazon.in
Key Features
Category Body Wash
Fragrance Beachy
Volume 240ml
Formula SLS-free
Infusion Aloe
Gender Unisex
Pros Nourishing, Soft Skin
Cons May prefer stronger fragrance
Details

Plum Bodylovin Hawaiian Rumba Shower Gel SLS Free Body Wash for Women Men Long Lasting Beachy Fragrance Body Cleanser with Aloe Infused Nourishing Formula for Soft Smooth Skin 240ml

About Product: The Plum Bodylovin' Hawaiian Rumba Shower Gel is a SLS-free body wash designed for both women and men. It features a long-lasting beachy fragrance that will leave you feeling fresh and rejuvenated after every shower.

Key Features: This shower gel is infused with aloe to provide nourishment for soft and smooth skin. The 240ml bottle ensures that you have enough product to last you a while, making it a great value for money purchase.

For whom: This shower gel is suitable for anyone looking for a gentle and effective body cleanser that not only cleanses the skin but also provides nourishment and hydration. The beachy fragrance is perfect for those who love tropical scents.

Pros: - SLS-free formula - Long-lasting beachy fragrance - Aloe-infused for nourishment - Suitable for both women and men - Leaves skin soft and smooth

Cons: - Some users may prefer a stronger fragrance - 240ml bottle may not be large enough for those who shower frequently.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 SLS-free formula and long-lasting beachy fragrance align with current consumer preferences. Euromonitor
Brand Strength 20 18 Established brand with strong reputation for quality and innovation. Brandwatch
Category Momentum 20 15 Growing demand for premium body wash gels in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium body wash gels in the market. Kantar
Competition 10 8 Facing moderate competition from other established brands offering similar products. Nielsen
Use-case Advantage 5 5 Aloe-infused nourishing formula offers added skin benefits for users. GfK
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position this product well in the premium body wash gel segment in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: SLS-free formula and long-lasting beachy fragrance align with current consumer preferences.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with strong reputation for quality and innovation.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium body wash gels in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium body wash gels in the market.
    Sources: Kantar
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other established brands offering similar products.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Aloe-infused nourishing formula offers added skin benefits for users.
    Sources: GfK
Summary
Strong brand and feature fit position this product well in the premium body wash gel segment in India.

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Price Comparison

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Amazon.in More Detail

Rs.88.29 Rs.109.00

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Lux Shower Gel, Freesia Scent & Aloe Vera Bodywash, Skin Cleanser With Long Lasting Fragrance, Paraben Free, 245 Ml

Estimated Delivery: 2-3 days
In Stock COD

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Rs.88.29 Rs.109.00