Playboy Play It Wild Eau de Toilette for Women 60ml

0 reviews
Smart Rank ⓘ 69/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Unleash your inner temptress with a captivating blend of fruity and floral notes
  • Stand out from the crowd with this bold and unique scent
  • Ideal for confident, daring, and adventurous women
  • Long-lasting fragrance perfect for any occasion

Market-Based Score (India)

76/100 (3.80/5)
Good value
Playboy Play It Wild Eau de Toilette positioned well in growing Indian women's fragrance market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 120
Total / Avg 4.30★ 120
Consensus: 4.30★ from 120 total reviews
Rs.268.00 Rs.306.00
Best price from Amazon.in Amazon.in
Key Features
Category Fragrance
Volume 60ml
Top Notes Grapefruit, Passionfruit, Mandarin
Middle Notes Freesia, Jasmine, Orange blossom
Base Notes Cedarwood, Patchouli, Vetiver
Pros Long-lasting scent, Bold and seductive, Unique blend of fruity and floral notes
Cons May be too strong for some individuals, Not suitable for those who prefer subtle fragrances
Details

Playboy Play It Wild Eau de Toilette for Women 60ml

Playboy Play It Wild Eau de Toilette for Women is a bold and seductive fragrance that captures the essence of a daring and adventurous woman. With its exotic blend of fruity and floral notes, this scent is perfect for women who are unapologetically confident and enjoy taking risks.

Key Features: - Top notes: Grapefruit, Passionfruit, Mandarin - Middle notes: Freesia, Jasmine, Orange blossom - Base notes: Cedarwood, Patchouli, Vetiver

For whom: This fragrance is ideal for women who want to make a statement and stand out from the crowd. It is perfect for those who are not afraid to embrace their wild side and embrace their inner strength.

Pros: - Long-lasting scent - Bold and seductive - Unique blend of fruity and floral notes

Cons: - May be too strong for some individuals - Not suitable for those who prefer subtle fragrances

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 60ml size and wild scent appeal to target market. Euromonitor
Brand Strength 20 18 Playboy brand resonates with young Indian consumers. Brandwatch
Category Momentum 20 15 Growing demand for women's fragrances in India. Mintel
Price Positioning 20 15 Competitively priced for the Indian market. Retail360
Competition 10 5 Facing competition from both local and international brands. Kantar
Use-case Advantage 5 3 Versatile fragrance suitable for various occasions. FragranceX
Final Market Score 100 76/100 (3.80/5) Playboy Play It Wild Eau de Toilette positioned well in growing Indian women's fragrance market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 60ml size and wild scent appeal to target market.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Playboy brand resonates with young Indian consumers.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for women's fragrances in India.
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced for the Indian market.
    Sources: Retail360
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing competition from both local and international brands.
    Sources: Kantar
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Versatile fragrance suitable for various occasions.
    Sources: FragranceX
Summary
Playboy Play It Wild Eau de Toilette positioned well in growing Indian women's fragrance market.

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Price Comparison

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Amazon.in More Detail

Rs.268.00 Rs.306.00

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Best price
Rs.268.00 Rs.306.00