Pilgrim Korean Rice Water Collagen Advanced Damage Repair Conditioner 200ml With 17 Amino Acids Wheat Protein Ceramides Paraben Free Deep Nourishment Shine I For Women Men

Pilgrim Korean Rice Water Collagen Advanced Damage Repair Conditioner 200ml With 17 Amino Acids Wheat Protein Ceramides Paraben Free Deep Nourishment Shine I For Women Men

The Pilgrim Korean Rice Water Collagen Advanced Damage Repair Conditioner is a powerful formula designed to provide deep nourishment and repair for damaged hair. It is enriched with 17 amino acids, wheat protein, and ceramides to strengthen and revitalize hair from within.

Key Features:
- Contains Korean rice water and collagen for intense hydration and repair
- Paraben-free formula that is safe for daily use
- Helps to improve hair shine and manageability
- Suitable for both women and men

This conditioner is ideal for those with dry, damaged, or over-processed hair who are looking to restore their hair's health and vitality. It is also great for those who want to improve the overall appearance and texture of their hair.

Pros:
- Deeply nourishes and repairs damaged hair
- Helps to improve hair shine and manageability
- Contains natural ingredients that are safe for daily use

Cons:
- Some users may find the formula to be heavy for their hair type
- May not be suitable for those with sensitive skin or allergies to any of the ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Rich in amino acids and ceramides, meeting consumer demand for advanced hair repair solutions.	Euromonitor
Brand Strength	20	10	Established brand reputation in the hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar premium hair conditioners in the market.	AC Nielsen
Competition	10	10	Facing moderate competition from other premium hair repair conditioners in the market.	IRI
Use-case Advantage	5	5	Offers deep nourishment and shine suitable for both men and women.	Kantar
Final Market Score	100	66/100 (3.30/5)	Premium Korean Rice Water Collagen Conditioner with strong market potential in India.

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