Philips SilkProtect Straightener 40

0 reviews
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Versatile styling tool for straightening or curling all hair types
  • SilkProtect Technology minimizes heat damage for healthy, shiny hair
  • Quick heat-up time and adjustable temperature settings for ease of use
  • Sleek design in stylish lavender color; suitable for fine to thick hair

Market-Based Score (India)

66/100 (3.30/5)
Decent
Philips Straightener with SilkProtect tech is well-positioned in the Indian hair styling market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 5,833
Total / Avg 4.20★ 5,833
Consensus: 4.20★ from 5,833 total reviews
Rs.1,975.00 Rs.2,195.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Straightener
Model B095BPMHWH
Price 2195.0000
Technology SilkProtect
Heat-Up Time Quick
Temperature Settings Adjustable
Cord Long Swivel
Color Lavender
Suitable For All Hair Types
Pros Minimizes heat damage, Versatile styling options, Quick heat-up
Cons Higher price point, Bulky design
Details
This Philips Straightener with SilkProtect Technology is a versatile styling tool that can straighten or curl your hair with ease. The SilkProtect Technology helps to minimize heat damage, keeping your hair looking healthy and shiny.

Key features of this straightener include its quick heat-up time, adjustable temperature settings, and long swivel cord for ease of use. It also has a sleek design and comes in a stylish lavender color.

This straightener is suitable for all hair types, whether you have fine, thick, curly, or straight hair. It works efficiently on all hair textures and lengths, making it a great choice for anyone looking to achieve sleek, smooth hair or voluminous curls.

Pros of this Philips Straightener include its ability to protect hair from heat damage, its versatility in styling options, and its ease of use. It also heats up quickly, saving you time when getting ready in the morning.

Cons of this straightener may include its price point, as it is a higher-end hair styling tool. Some users may also find the design to be a bit bulky compared to other, more compact straighteners on the market.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 SilkProtect tech & suitability for all hair types are key for Indian consumers. GfK
Brand Strength 20 15 Philips is a trusted brand known for quality personal care devices. Euromonitor
Category Momentum 20 10 Growing demand for hair styling products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 6 Facing moderate competition from other established hair styling brands. Nielsen
Use-case Advantage 5 5 Offers both straightening and curling, catering to diverse styling needs. Kantar
Final Market Score 100 66/100 (3.30/5) Philips Straightener with SilkProtect tech is well-positioned in the Indian hair styling market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: SilkProtect tech & suitability for all hair types are key for Indian consumers.
    Sources: GfK
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Philips is a trusted brand known for quality personal care devices.
    Sources: Euromonitor
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for hair styling products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established hair styling brands.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers both straightening and curling, catering to diverse styling needs.
    Sources: Kantar
Summary
Philips Straightener with SilkProtect tech is well-positioned in the Indian hair styling market.

Quick Compare

Philips SilkProtect Straightener 40
Rs.2,195.00
Vivel Lavender Almond Body Wash 400ml 400 ml
Rs.99.00
ManCo Daily Hydrating Cream 50gm
Rs.349.00
MuscleBlaze Energy Whey 1kg
Rs.2,899.00

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.1,975.00 Rs.2,195.00

GO TO STORE GO TO STORE

Philips Straightener with SilkProtect Technology Straighten Curl Suitable for All Hair Types Lavender BHS393 40

In Stock COD

Reviews (0)

Write a review

Bad Good
Note: HTML is not translated!
0/1000 characters
Best price
Rs.1,975.00 Rs.2,195.00