Phi-lips Go Pure 5212 Car Air Purifier with 3 Color AQI, HEPA HESA Filter, 16 m3 h PM2.5 CADR, Auto On Off with Ignition, Strap Mount, Black

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Breathe cleaner air while driving with the Phi-lips Go Pure 5212, featuring a HEPA HESA filter that captures dust and pollen effectively.
  • Monitor air quality effortlessly with the 3 color AQI indicator, ensuring you stay aware of your car's air purity at all times.
  • Enjoy fast purification with a 16 m3/h PM2.5 CADR, providing quick relief from pollutants for a healthier driving experience.
  • Convenient auto on/off function activates with your ignition, while the strap mount allows for easy installation and portability.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A solid choice for car air purification, balancing features and price in a growing market.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews
Rs.5,999.00 Rs.12,995.00
Best price from Amazon.in Amazon.in
Key Features
Category Car Air Purifier
Filter HEPA HESA
CADR 16 m3/h PM2.5
AQI Indicator 3 color
Auto On/Off Yes
Mounting Strap Mount
Design Compact, Black
Price 12995.0000
Details
About Product: The Phi-lips Go Pure 5212 Car Air Purifier is designed to keep your car's interior air clean and fresh. It features a HEPA HESA filter that efficiently captures dust, pollen, and other particles, ensuring that you breathe in only clean air while you drive.

Key Features: - 3 color AQI (air quality indicator) for easy monitoring - 16 m3/h PM2.5 CADR (clean air delivery rate) for fast and effective purification - Auto on/off function with ignition for convenience - Strap mount for easy installation and portability - Sleek and compact design in black color to complement any car interior

For whom: The Phi-lips Go Pure 5212 Car Air Purifier is perfect for drivers who want to ensure that their car's interior air is free from pollutants and odors. It is also ideal for individuals who suffer from allergies or respiratory issues, as it helps to provide a cleaner and healthier driving environment.

Pros: - Efficient HEPA HESA filter for thorough purification - Easy-to-use AQI indicator for monitoring air quality - Auto on/off function for hassle-free operation - Compact and portable design for convenience - Helps improve air quality for a more comfortable driving experience

Cons: - May not fit larger vehicles or SUVs as effectively - Filter may need to be replaced periodically for optimal performance - Can be noisy at higher fan speeds

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The product offers essential features like HEPA filter and AQI indicator, appealing to consumers. notebookcheck, TechRadar
Brand Strength 20 10 Phi-lips is a recognized brand but not a market leader in air purifiers in India. GFK, Nielsen
Category Momentum 20 15 The air purifier market in India is growing rapidly due to increasing pollution levels. IDC, Canalys
Price Positioning 20 12 Pricing is competitive but may be perceived as premium compared to local brands. Flipkart, Amazon
Competition 10 7 Strong competition from established brands in the air purifier market affects positioning. GFK, IDC
Use-case Advantage 5 4 Ideal for car users, but limited to a niche segment compared to home air purifiers. ConsumerReports, CNET
Final Market Score 100 66/100 (3.30/5) A solid choice for car air purification, balancing features and price in a growing market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The product offers essential features like HEPA filter and AQI indicator, appealing to consumers.
    Sources: notebookcheck, TechRadar
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Phi-lips is a recognized brand but not a market leader in air purifiers in India.
    Sources: GFK, Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The air purifier market in India is growing rapidly due to increasing pollution levels.
    Sources: IDC, Canalys
  • Price Positioning 12/20
    Weight: 20
    Contribution: 12
    Rationale: Pricing is competitive but may be perceived as premium compared to local brands.
    Sources: Flipkart, Amazon
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Strong competition from established brands in the air purifier market affects positioning.
    Sources: GFK, IDC
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for car users, but limited to a niche segment compared to home air purifiers.
    Sources: ConsumerReports, CNET
Summary
A solid choice for car air purification, balancing features and price in a growing market.

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Price Comparison

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Rs.5,999.00 Rs.12,995.00

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Phi-lips Go Pure 5212 Car Air Purifier with 3 Color AQI, HEPA HESA Filter, 16 m3 h PM2.5 CADR, Auto On Off with Ignition, Strap Mount, Black

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Rs.5,999.00 Rs.12,995.00