Phab Chocolate Brownie Protein Bars are a pack of 6 bars containing 11g of protein each. Made with pea isolate, these bars are high in fiber and free of preservatives. They are a perfect snack option for energy, fitness, and immunity, with the goodness of dates and cocoa powder. Each pack weighs 210gm.
These protein bars are ideal for individuals looking to increase their protein intake, whether they are athletes, gym-goers, or simply those looking for a convenient and healthier snack option. The blend of pea isolate and high fiber content provides sustained energy throughout the day.
Key Features: - 11g of protein per bar - Made with pea isolate - High in fiber - No preservatives - Suitable for energy, fitness, and immunity - Contains the goodness of dates and cocoa powder - Pack of 6 bars, 210gm
Pros: - Convenient snack option - High protein content - No preservatives - Suitable for various dietary needs - Sustained energy release
Cons: - May not be suitable for those with pea allergies - Higher in calories compared to some other snack options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Balanced combination of protein, fiber, and natural ingredients aligns with current consumer preferences.	Nielsen
Brand Strength	20	10	Established brand reputation for quality and innovation in health foods.	Euromonitor
Category Momentum	20	15	Growing demand for high-protein, high-fiber snacks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	6	Facing moderate competition from established and emerging brands offering similar protein bars.	IRI
Use-case Advantage	5	5	Convenient snack option for fitness enthusiasts and health-conscious individuals.	GfK
Final Market Score	100	66/100 (3.30/5)	Phab Chocolate Brownie 11G Protein Bars offer a well-rounded nutritional profile at a competitive price point in the Indian market.

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