WOW Hair Conditioner 300mL

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Nourish and hydrate your hair with WOW Coconut Avocado Oil Conditioner, formulated to leave your locks smooth and silky.
  • Free from parabens and sulfates, this conditioner is ideal for those seeking a natural solution for dry or damaged hair.
  • Infused with coconut and avocado oil, this conditioner provides a hydrating formula that smooths and softens your hair.
  • Experience the benefits of natural ingredients with WOW Coconut Avocado Oil Conditioner, perfect for improving hair health and manageability.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned natural hair conditioner in a competitive Indian market.
Rs.319.00 Rs.329.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Conditioner
Volume 300mL
Key Ingredients Coconut Oil, Avocado Oil
Paraben Free Yes
Sulfate Free Yes
Benefits Nourishes, Hydrates, Smooths, Softens
Ideal For Dry or Damaged Hair
Pros Natural Ingredients, Hydrating Formula
Cons Ingredient Sensitivities, Scent Preference
Details
This hair conditioner from WOW is formulated with a blend of coconut and avocado oil, free from parabens and sulfates, to nourish and hydrate hair for a smooth and silky finish.

Key Features:
- Infused with coconut and avocado oil
- Free from parabens and sulfates
- Nourishes and hydrates hair
- Leaves hair smooth and silky

For whom:
Ideal for those with dry or damaged hair looking for a natural solution to improve hair health and manageability.

Pros:
- Natural ingredients
- Hydrating formula
- Smooths and softens hair

Cons:
- May not be suitable for those with specific ingredient sensitivities
- Scent may not be appealing to everyone

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Coconut and avocado oil blend aligns with current consumer preferences for natural ingredients. India Retailing, Business Today
Brand Strength 20 10 Established brand reputation in the hair care segment. Brand Equity, Business Standard
Category Momentum 20 15 Growing demand for natural hair care products in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail News Asia, Livemint
Competition 10 6 Facing moderate competition from other natural hair conditioners in the market. The Economic Times, Hindu Business Line
Use-case Advantage 5 5 Addresses the need for nourishing hair care solutions in a tropical climate like India. Vogue India
Final Market Score 100 66/100 (3.30/5) Well-positioned natural hair conditioner in a competitive Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Coconut and avocado oil blend aligns with current consumer preferences for natural ingredients.
    Sources: India Retailing, Business Today
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation in the hair care segment.
    Sources: Brand Equity, Business Standard
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural hair care products in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail News Asia, Livemint
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other natural hair conditioners in the market.
    Sources: The Economic Times, Hindu Business Line
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for nourishing hair care solutions in a tropical climate like India.
    Sources: Vogue India
Summary
Well-positioned natural hair conditioner in a competitive Indian market.

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Price Comparison

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Rs.319.00 Rs.329.00

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Rs.319.00 Rs.329.00