BEARDO Ice Blast Facewash 100ml 100 ml
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Instant icy freshness for a refreshing experience
- Enriched with Aloe Vera and Vitamin E for hydration
- Cooling Menthol provides a soothing sensation
- Suitable for all skin types, combating dullness and fatigue
Market-Based Score (India)
76/100 (3.80/5)
Good value Beardo Ice Blast Facewash is well-positioned in the growing men's grooming market in India.
Rs.185.40 Rs.299.00
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Details
BEARDO Ice Blast Cooling Facewash is a specially formulated face wash for men that provides instant icy freshness to the skin. Enriched with Aloe Vera, Vitamin E, Menthol, and cool lock technology, this face wash is designed to refresh and hydrate the skin while giving a cooling sensation.
Key Features: - Provides instant icy freshness - Enriched with Aloe Vera and Vitamin E - Contains Menthol for a cooling sensation - Refreshing and hydrating - Uses cool lock technology to lock in moisture
For whom: This face wash is perfect for men who want a refreshing and hydrating face wash that also provides a cooling sensation. It is ideal for all skin types, especially those who want to combat dullness and fatigue.
Pros: - Instant icy freshness - Cooling sensation - Hydrating and refreshing - Enriched with beneficial ingredients - Suitable for all skin types
Cons: - Some may find the cooling sensation too intense - May not be suitable for those with sensitive skin
Key Features: - Provides instant icy freshness - Enriched with Aloe Vera and Vitamin E - Contains Menthol for a cooling sensation - Refreshing and hydrating - Uses cool lock technology to lock in moisture
For whom: This face wash is perfect for men who want a refreshing and hydrating face wash that also provides a cooling sensation. It is ideal for all skin types, especially those who want to combat dullness and fatigue.
Pros: - Instant icy freshness - Cooling sensation - Hydrating and refreshing - Enriched with beneficial ingredients - Suitable for all skin types
Cons: - Some may find the cooling sensation too intense - May not be suitable for those with sensitive skin
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Aloe Vera, Vitamin E, and Menthol align with current market trends for natural ingredients. | Euromonitor |
| Brand Strength | 20 | 18 | Beardo is a well-known brand in the men's grooming segment. | Brandwatch |
| Category Momentum | 20 | 15 | Growing demand for men's grooming products in India. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Retail360 |
| Competition | 10 | 8 | Facing competition from established brands and new entrants in the men's grooming segment. | Nielsen |
| Use-case Advantage | 5 | 5 | Offers instant icy freshness and hydration, meeting consumer needs for quick skincare solutions. | GfK |
| Final Market Score | 100 | 76/100 (3.80/5) | Beardo Ice Blast Facewash is well-positioned in the growing men's grooming market in India. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Aloe Vera, Vitamin E, and Menthol align with current market trends for natural ingredients.Sources: Euromonitor -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Beardo is a well-known brand in the men's grooming segment.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for men's grooming products in India.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Retail360 -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from established brands and new entrants in the men's grooming segment.Sources: Nielsen -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Offers instant icy freshness and hydration, meeting consumer needs for quick skincare solutions.Sources: GfK
Summary
Beardo Ice Blast Facewash is well-positioned in the growing men's grooming market in India.
Quick Compare
Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Instant icy freshness
- Hydrating with Aloe Vera and Vitamin E
- Refreshing sensation with Menthol
⚠️ What to Watch
- Strong menthol scent may be overpowering for some
- Not suitable for sensitive skin due to menthol
- Packaging may leak during shipping
Rs.499.00
⭐ Reviews Summary
✅ What Users Love
- High in Vitamin C and antioxidants
- Beneficial for hair, skin, metabolism, and immunity
- Convenient 1 litre packaging
⚠️ What to Watch
- Taste may not be appealing to all
- Some users experienced issues with packaging leakage
- Price point may be higher compared to similar products
Rs.699.00
⭐ Reviews Summary
✅ What Users Love
- Rich chocolate flavor
- Convenient packaging
- Provides energy boost
⚠️ What to Watch
- High sugar content
- Some find it too sweet
- Pricey compared to similar products
Rs.142.00
⭐ Reviews Summary
✅ What Users Love
- High absorbency for heavy flow
- 360-degree coverage for leak-free protection
- Convenient disposable option
⚠️ What to Watch
- Limited size options (L-XL only)
- Not environmentally friendly due to being disposable
- May not be cost-effective for long-term use
Where to Buy
Price Comparison
| STORE NAME | DESCRIPTION | PRICE | |
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More Detail
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BEARDO Ice Blast Cooling Facewash for Men 100 ml INSTANT Icy freshness Aloe Vera Face wash Vitamin E Menthol for cool lock technology Refreshing Hydrating facewash
In Stock
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Rs.185.40 Rs.299.00 COD
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BEARDO Ice Blast Cooling Facewash for Men 100 ml INSTANT Icy freshness Aloe Vera Face wash Vitamin E Menthol for cool lock technology Refreshing Hydrating facewash
In Stock
COD
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