Evereve Period Panties for Women, Pack of 5, Size L-XL, High Absorbency, 360-Degree Coverage, Leak-Free Protection for Heavy Flow, Maternity, Postpartum, Disposable

Key Features: - Evereve period Panty is designed for girls and women in sizes L and XL - 360 degree coverage ensures maximum protection against leaks - High absorbency makes it ideal for heavy flow days, maternity, postpartum, and overnight protection - Disposable panty for convenience and hygiene
For whom: - Girls and women who are looking for a reliable period panty for heavy flow days - Pregnant women who need maternity and postpartum protection - Individuals who prefer disposable period products for convenience
Pros: - High absorbency for heavy flow - 360 degree coverage for maximum protection - Disposable design for hygiene and convenience - Suitable for maternity, postpartum, and overnight use
Cons: - Not reusable, may not be eco-friendly - Limited sizes available, may not fit all body types or preferences

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High absorbency and leak-free protection cater well to heavy flow needs in Indian market.	GfK
Brand Strength	20	15	Evereve is a recognized brand in the women's hygiene segment in India.	Euromonitor
Category Momentum	20	10	Growing demand for sustainable period products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Nielsen
Competition	10	6	Facing moderate competition from other established period panty brands in India.	Statista
Use-case Advantage	5	5	Addresses the needs of women during maternity and postpartum stages in India.	Kantar
Final Market Score	100	66/100 (3.30/5)	Evereve Period Panties offer a competitive solution for heavy flow needs in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—