BEARDO Ice Blast Cooling Facewash for Men 100 ml with Aloe Vera, Vitamin E, and Menthol for Instant Icy Freshness and Hydration

BEARDO Ice Blast Cooling Facewash is a specially formulated face wash for men that provides instant icy freshness to the skin. Enriched with Aloe Vera, Vitamin E, Menthol, and cool lock technology, this face wash is designed to refresh and hydrate the skin while giving a cooling sensation.

Key Features: - Provides instant icy freshness - Enriched with Aloe Vera and Vitamin E - Contains Menthol for a cooling sensation - Refreshing and hydrating - Uses cool lock technology to lock in moisture

For whom: This face wash is perfect for men who want a refreshing and hydrating face wash that also provides a cooling sensation. It is ideal for all skin types, especially those who want to combat dullness and fatigue.

Pros: - Instant icy freshness - Cooling sensation - Hydrating and refreshing - Enriched with beneficial ingredients - Suitable for all skin types

Cons: - Some may find the cooling sensation too intense - May not be suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera, Vitamin E, and Menthol align with current market trends for natural ingredients.	Euromonitor
Brand Strength	20	18	Beardo is a well-known brand in the men's grooming segment.	Brandwatch
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from established brands and new entrants in the men's grooming segment.	Nielsen
Use-case Advantage	5	5	Offers instant icy freshness and hydration, meeting consumer needs for quick skincare solutions.	GfK
Final Market Score	100	76/100 (3.80/5)	Beardo Ice Blast Facewash is well-positioned in the growing men's grooming market in India.

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