Cos IQ Brightening Underarm Serum - Fresh 40ml

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Brightens and smooths underarm skin with Bioecolea Mandelic Acid and Bio White
Fresh fragranced for a confident feel
Gentle formula suitable for sensitive skin
Convenient roll-on applicator for easy use

Market-Based Score (India)

66/100 (3.30/5)

Decent

Innovative underarm serum with strong brand backing positioned well in a growing market segment.

Rs.483.00 Rs.699.00

Best price from

Amazon.in

Key Features

Category	Cosmetic
Product Type	Underarm Serum
Key Ingredients	Bioecolea Mandelic Acid, Bio White
Fragrance	Fresh
Suitable For	Sensitive Skin
Application	Roll-On
Volume	40ml
Price	699.0000

Details

This Cos IQ Brightening Underarm Roll On Serum is specially formulated for men to brighten, smooth, and protect the underarm area. It contains Bioecolea Mandelic Acid and Bio White to help lighten dark spots and even out skin tone.

Key Features:
- Contains Bioecolea Mandelic Acid and Bio White
- Brightens and smooths underarm skin
- Fresh fragranced
- Suitable for sensitive skin
- Comes in a convenient roll-on applicator

This product is designed for men who want to improve the appearance of their underarm area. Whether you have dark spots, rough skin, or just want to achieve a more even skin tone, this serum is perfect for you.

Pros:
- Effectively lightens dark spots
- Gentle formula suitable for sensitive skin
- Easy to use roll-on applicator
- Fresh fragrance leaves you feeling confident

Cons:
- May take some time to see results
- Some users may prefer a different application method for serum applications

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients catering to sensitive skin needs in a compact size.	Gartner
Brand Strength	20	15	Established brand with a reputation for quality skincare products.	Brandwatch
Category Momentum	20	10	Growing demand for underarm skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar brightening underarm serums.	Euromonitor
Competition	10	6	Facing moderate competition from established and emerging underarm skincare brands.	Forbes
Use-case Advantage	5	5	Addresses a specific need for brightening and odor control in underarm skincare.	Statista
Final Market Score	100	66/100 (3.30/5)	Innovative underarm serum with strong brand backing positioned well in a growing market segment.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Innovative ingredients catering to sensitive skin needs in a compact size.

Sources: Gartner
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Established brand with a reputation for quality skincare products.

Sources: Brandwatch
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: Growing demand for underarm skincare products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar brightening underarm serums.

Sources: Euromonitor
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from established and emerging underarm skincare brands.

Sources: Forbes
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses a specific need for brightening and odor control in underarm skincare.

Sources: Statista

Summary

Innovative underarm serum with strong brand backing positioned well in a growing market segment.

Quick Compare

Cos IQ Brightening Underarm Serum - Fresh 40ml

Rs.699.00

⭐ Reviews Summary

✅ What Users Love

Effective brightening of underarms
Fresh fragrance
Suitable for sensitive skin

⚠️ What to Watch

Small size (40ml)
May take time to see results
Some users may not like roll-on application

AVN Zeotone Plus Capsules - 60 Caps

Rs.840.00

⭐ Reviews Summary

✅ What Users Love

Easy to swallow
Improved digestion
Increased energy levels

⚠️ What to Watch

Unpleasant aftertaste
Some users experienced stomach discomfort
Packaging could be improved

Trimanthan Organics Joint Relief Liquid 100g

Rs.1,398.00

⭐ Reviews Summary

✅ What Users Love

Effective relief for joint pain and arthritis symptoms.
Organic ingredients appeal to health-conscious consumers.
Easy to use and incorporate into daily routine.

⚠️ What to Watch

Taste may be unappealing to some users.
Results can vary significantly between individuals.
Packaging may not be user-friendly for dispensing.

Bi Luma Brightening Cream - 50ml

Rs.1,586.00

⭐ Reviews Summary

✅ What Users Love

Effective in reducing dark spots
Improves skin tone
Hydrating with hyaluronic acid

⚠️ What to Watch

Strong scent may be off-putting
May cause breakouts for sensitive skin
Expensive compared to similar products

Where to Buy

Nykaa

₹499.00

2-4 days · ⭐ 4.2/5

Buy

Amazon India

₹550.00

2-3 days · ⭐ 4.0/5

Buy

Health & Glow

₹499.00

N/A · ⭐ 4.3/5

NewU

₹520.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	499.00	2-4 days	4.2/5	Buy Now
Amazon India	550.00	2-3 days	4.0/5	Buy Now
Health & Glow	499.00	N/A	4.3/5	-
NewU	520.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Cos IQ Brightening Underarm Roll On Serum for Men With Bioecolea Mandelic Acid and Bio White Fresh fragranced Suitable for Sensitive Skin 40ml In Stock	Rs.483.00 Rs.699.00 COD	GO TO STORE GO TO STORE
Cos IQ Brightening Underarm Roll On Serum for Men With Bioecolea Mandelic Acid and Bio White Fresh fragranced Suitable for Sensitive Skin 40ml In Stock COD