Be Bodywise 4 Aha Bha Underarm Roll On 50ml 2 Lactic Acid 1 Mandelic Acid 1 Salicylic Acid Controls Odour Reduces Pigmentation 0 Alcohol 0 Aluminium Flora Fragrance
Smart Rank ⓘ
79/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Effectively controls underarm odour with 2% lactic acid, 1% mandelic acid, and 1% salicylic acid.
- Gentle on skin with alcohol and aluminium-free formula suitable for all skin types.
- Enjoy a fresh feeling all day long with the pleasant flora fragrance.
- Combat odour and pigmentation issues with this gentle and effective roll-on formula.
Market-Based Score (India)
76/100 (3.80/5)
Good value Innovative formulation and competitive pricing position this deodorant well in the Indian market segment.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.2★ | 5,906 |
| Total / Avg | 4.20★ | 5,906 |
Consensus:
4.20★ from 5,906 total reviews
Rs.3,870.00 Rs.4,300.00
Best price from
Amazon.in
Amazon.in
Key Features
| Category | Personal Care |
|---|---|
| Key Ingredients | 2% Lactic Acid, 1% Mandelic Acid, 1% Salicylic Acid |
| Alcohol | 0% |
| Aluminium | 0% |
| Fragrance | Flora |
| Benefits | Controls odour, Reduces pigmentation |
| Sensitivity | May cause sensitivity for reactive skin |
| Price | 349.00 |
Details
Be Bodywise 4 Aha Bha Underarm Roll On 50ml 2 Lactic Acid 1 Mandelic Acid 1 Salicylic Acid Controls Odour Reduces Pigmentation 0 Alcohol 0 Aluminium Flora Fragrance
Be Bodywise 4% Aha Bha Underarm Roll On is a specially formulated product designed to control odour and reduce pigmentation in the underarm area. With key ingredients like 2% Lactic Acid, 1% Mandelic Acid, and 1% Salicylic Acid, this roll-on helps exfoliate the skin, unclog pores, and brighten the skin tone.
This product is suitable for individuals looking to improve the appearance of their underarms and maintain overall skin health. It is ideal for those who struggle with body odour, dark underarms, or rough skin texture in the underarm area.
Pros: - Controls odour effectively - Helps reduce pigmentation - Alcohol-free formula - Aluminium-free formula - Pleasant flora fragrance Cons: - May cause sensitivity for those with reactive skin - Results may vary for individuals with severe pigmentation issues
Overall, Be Bodywise 4% Aha Bha Underarm Roll On is a great option for anyone looking to improve the appearance and health of their underarms. With its unique blend of acids and gentle formula, it effectively addresses common concerns like odour and pigmentation while being gentle on the skin.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Unique formulation with AHA, BHA, and natural fragrances aligns with current consumer preferences for natural and effective products. | Euromonitor |
| Brand Strength | 20 | 18 | Established brand with a loyal customer base in the deodorant segment. | Brand Equity |
| Category Momentum | 20 | 15 | Growing demand for innovative deodorant solutions in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar premium deodorant products in the market. | Retail360 |
| Competition | 10 | 8 | Facing moderate competition from established deodorant brands offering similar benefits, but unique formulation provides a competitive edge. | MarketWatch |
| Use-case Advantage | 5 | 5 | Addresses specific consumer needs for underarm odour control and pigmentation reduction, offering a solution-driven product. | Insights India |
| Final Market Score | 100 | 76/100 (3.80/5) | Innovative formulation and competitive pricing position this deodorant well in the Indian market segment. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Unique formulation with AHA, BHA, and natural fragrances aligns with current consumer preferences for natural and effective products.Sources: Euromonitor -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Established brand with a loyal customer base in the deodorant segment.Sources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for innovative deodorant solutions in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar premium deodorant products in the market.Sources: Retail360 -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from established deodorant brands offering similar benefits, but unique formulation provides a competitive edge.Sources: MarketWatch -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses specific consumer needs for underarm odour control and pigmentation reduction, offering a solution-driven product.Sources: Insights India
Summary
Innovative formulation and competitive pricing position this deodorant well in the Indian market segment.
Quick Compare
Rs.349.00
⭐ Reviews Summary
✅ What Users Love
- Effective in controlling odour
- Reduces pigmentation
- Alcohol and aluminium free
⚠️ What to Watch
- Strong flora fragrance may not be appealing to all
- May cause irritation for sensitive skin
- Roll-on application may be inconvenient for some users
Rs.400.00
⭐ Reviews Summary
✅ What Users Love
- Deeply moisturizes skin without a greasy feel
- Pleasant fragrance with sandalwood and sakura extracts
- Effective in reducing sunburn and providing UV protection
⚠️ What to Watch
- Some users experienced skin irritation or allergic reactions
- Results for skin whitening may vary significantly among users
- Packaging issues reported, such as leaks or difficulty in dispensing
Rs.1,470.00
⭐ Reviews Summary
✅ What Users Love
- Effective at hydrating skin all day
- Suitable for both normal and dry skin types
- Absorbs quickly without leaving a greasy residue
⚠️ What to Watch
- Some users may find the scent too strong
- Packaging can be difficult to squeeze out the last bit of lotion
- May not be moisturizing enough for extremely dry skin
Rs.2,296.00
⭐ Reviews Summary
✅ What Users Love
- High potency with 45000 IU of Vitamin E
- Natural ingredients
- Effective for improving skin texture
⚠️ What to Watch
- Strong smell that some find unpleasant
- May feel greasy on the skin
- Expensive compared to other similar products
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