Cos IQ Brightening Underarm Roll On Serum for Women With Bioecolea Mandelic Acid and Bio White Prevents Body Odour Brightens Skin Exfoliates Underarms Long Lasting deodorant roll on with Fresh Floral Fragrance Suitable for Sensitive Skin 40m
Smart Rank ⓘ
75/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Lighten underarm skin with Bioecolea Mandelic Acid and Bio White for a brighter appearance
- Stay fresh and odor-free all day with long-lasting deodorant protection
- Smooth underarms with gentle exfoliation for a softer texture
- Ideal for women seeking to brighten and freshen their underarm area, suitable for all skin types
Market-Based Score (India)
76/100 (3.80/5)
Good value Innovative product with strong brand backing and competitive pricing in a growing market segment.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.3★ | 401 |
Total / Avg | 4.30★ | 401 |
Consensus:
4.30★ from 401 total reviews
Key Features
Category | Cosmetic |
---|---|
Key Ingredients | Bioecolea, Mandelic Acid, Bio White |
Function | Brightens skin, Prevents body odour, Exfoliates underarms |
Fragrance | Fresh floral |
Skin Type | Sensitive skin |
Volume | 40ml |
Price | 699.0000 |
Details
Cos IQ Brightening Underarm Roll On Serum for Women With Bioecolea Mandelic Acid and Bio White Prevents Body Odour Brightens Skin Exfoliates Underarms Long Lasting deodorant roll on with Fresh Floral Fragrance Suitable for Sensitive Skin 40m
Cos-IQ Brightening Underarm Roll On Serum is a specially formulated product designed to brighten underarms, prevent body odour, and exfoliate the skin. With the combination of Bioecolea, Mandelic Acid, and Bio White, this serum works to provide long-lasting freshness and a brightening effect.Key Features: - Contains Bioecolea, Mandelic Acid, and Bio White - Prevents body odour - Brightens skin - Exfoliates underarms - Long-lasting deodorant protection - Fresh floral fragrance - Suitable for sensitive skin
This product is ideal for women looking to improve the appearance of their underarms while also staying fresh throughout the day. Whether you have sensitive skin or just want to enhance the look of your underarms, this serum is a great option for you.
Pros: - Brightens underarms - Prevents body odour - Long-lasting freshness - Suitable for sensitive skin - Fresh floral fragrance Cons: - May not be suitable for individuals with allergies to any of the ingredients - Some users may find the fragrance too strong
Overall, Cos-IQ Brightening Underarm Roll On Serum is a versatile product that can help improve the appearance and freshness of your underarms. With its key ingredients and long-lasting effects, it is a great addition to your daily grooming routine.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Unique blend of ingredients catering to underarm brightening and odor prevention trends. | Vogue India |
Brand Strength | 20 | 18 | Established brand with strong reputation for quality and innovation. | Brand Equity |
Category Momentum | 20 | 15 | Growing demand for innovative deodorant solutions in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar premium deodorant products in the market. | Retail360 |
Competition | 10 | 8 | Facing moderate competition from other premium deodorant brands offering similar benefits. | Business Standard |
Use-case Advantage | 5 | 5 | Addresses specific needs of consumers looking for underarm skincare solutions. | India Today |
Final Market Score | 100 | 76/100 (3.80/5) | Innovative product with strong brand backing and competitive pricing in a growing market segment. |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Unique blend of ingredients catering to underarm brightening and odor prevention trends.Sources: Vogue India -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Established brand with strong reputation for quality and innovation.Sources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for innovative deodorant solutions in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar premium deodorant products in the market.Sources: Retail360 -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from other premium deodorant brands offering similar benefits.Sources: Business Standard -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses specific needs of consumers looking for underarm skincare solutions.Sources: India Today
Summary
Innovative product with strong brand backing and competitive pricing in a growing market segment.
Quick Compare

Rs.699.00
⭐ Reviews Summary
✅ What Users Love
- Effective in preventing body odor
- Brightens underarm skin
- Long-lasting deodorant with fresh floral fragrance
⚠️ What to Watch
- May cause irritation for some individuals with sensitive skin
- The roll-on application may not be preferred by all users
- Some users may find the product expensive for the quantity

Rs.699.00
⭐ Reviews Summary
✅ What Users Love
- Effective exfoliation
- Biodegradable material
- Good value for 4-pack
⚠️ What to Watch
- Durability issues reported
- Loofah may unravel after multiple uses
- Some users found the texture too harsh

Rs.844.00
⭐ Reviews Summary
✅ What Users Love
- Highly moisturizing and effective for dry skin.
- Soothes irritation and promotes healing.
- Large 500 gm pack offers good value for money.
⚠️ What to Watch
- Can feel greasy or heavy on the skin.
- Some users report a strong scent that may be off-putting.
- Packaging may be cumbersome for travel or on-the-go use.
Where to Buy
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