Biotique Clove Whitening Toothpaste 280g 140g

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Contains clove extract for teeth whitening
  • Helps remove surface stains, freshens breath
  • Convenient pack of 2 for long-lasting use
  • Gentle for daily use, maintains oral hygiene

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with natural ingredients and competitive pricing, but faces stiff competition in the Indian oral care market.
Rs.398.00 Rs.398.00
Best price from Amazon.in Amazon.in
Key Features
Category Toothpaste
Model B09B7W4VZ5
Price 398.0000
Weight 280g (Pack of 2)
Key Ingredients Clove extract
Benefits Teeth whitening, removes surface stains, freshens breath
Usage Daily use
Pros Effective at removing surface stains, natural ingredients, convenient pack
Cons May not provide dramatic results for stubborn stains, taste preference
Details
Biotique Micro Clove Action Toothpaste is specially formulated for teeth whitening. With the power of clove, it helps to remove surface stains and brighten your smile.

Key Features: - Contains clove extract for teeth whitening - Helps to remove surface stains - Freshens breath - Pack of 2, each 140g

This toothpaste is suitable for anyone looking to brighten their smile and improve the overall appearance of their teeth. It is gentle enough for daily use and helps to maintain oral hygiene.

Pros: - Effective at removing surface stains - Natural clove extract for added benefits - Convenient pack of 2 for long-lasting use Cons: - May not provide dramatic whitening results for stubborn stains - Some users may not prefer the taste of clove in their toothpaste

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Clove action and teeth whitening properties align with current consumer preferences for oral care products. Nielsen
Brand Strength 20 18 Biotique is a well-established brand known for herbal products in India. Euromonitor
Category Momentum 20 15 Growing demand for natural oral care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced for a pack of 2, offering value for money in the market. GfK
Competition 10 8 Facing competition from both established oral care brands and emerging natural product brands in the market. IRI
Use-case Advantage 5 5 Addresses the specific need for teeth whitening in a natural way, appealing to health-conscious consumers. Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand with natural ingredients and competitive pricing, but faces stiff competition in the Indian oral care market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Clove action and teeth whitening properties align with current consumer preferences for oral care products.
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Biotique is a well-established brand known for herbal products in India.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural oral care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for a pack of 2, offering value for money in the market.
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from both established oral care brands and emerging natural product brands in the market.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the specific need for teeth whitening in a natural way, appealing to health-conscious consumers.
    Sources: Kantar
Summary
Strong brand with natural ingredients and competitive pricing, but faces stiff competition in the Indian oral care market.

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Where to Buy

Nykaa
₹198.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹220.00
2-3 days · ⭐ 4.3/5
Buy
Health & Glow
₹250.00
N/A · ⭐ 4.1/5
-
Reliance Fresh
₹230.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
198.00 2-4 days 4.2/5 Buy Now
Amazon India
220.00 2-3 days 4.3/5 Buy Now
Health & Glow
250.00 N/A 4.1/5 -
Reliance Fresh
230.00 N/A 4/5 -

Price Comparison

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Amazon.in More Detail

Rs.398.00 Rs.398.00

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Biotique Micro Clove Action Toothpaste For Teeth Whitening 140gm Pack of 2 Toothpaste 280 g Pack of 2

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Best price
Rs.398.00 Rs.398.00