Pedigree Puppy Dry Dog Food, Chicken & Milk, 10 kg, Contains 37 Essential Nutrients, 100% Complete & Balanced Food for Puppies

- About Product: Pedigree Puppy Dry Dog Food is specially formulated for the nutritional needs of growing puppies. Made with real chicken and milk, this dry dog food contains 37 essential nutrients to support your puppy's overall health and development.

- Key Features: This puppy food is 100% complete and balanced, ensuring that your furry friend gets all the nutrients they need for healthy growth. The delicious chicken and milk flavor will have your puppy excited for mealtime, while the crunchy kibble helps support dental health.

- For whom: Pedigree Puppy Dry Dog Food is ideal for puppy owners who want to provide their young pets with a nutritious and tasty diet. Whether you have a small breed or a large breed puppy, this food is suitable for all breeds.

- Pros & Cons: Some pros of this product include its high-quality ingredients, essential nutrients, and tasty flavor. However, it may not be suitable for dogs with specific dietary restrictions or allergies. It is always recommended to consult with a veterinarian before making any changes to your pet's diet.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of essential nutrients suitable for puppies.	GfK
Brand Strength	20	18	Pedigree is a trusted brand with a strong presence in India.	Kantar
Category Momentum	20	15	Growing demand for premium dog food in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing competition from other established premium dog food brands.	Nielsen
Use-case Advantage	5	5	Tailored specifically for the nutritional needs of puppies.	Mintel
Final Market Score	100	76/100 (3.80/5)	Pedigree Puppy Dry Dog Food is well-positioned in the growing premium dog food segment in India.

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