Pediasure Nutritional Drink Powder 1 9 kg Vanilla Scientifically Designed Nutrition for Supporting Kids Growth

Key Features: - Contains 37 vital nutrients to support growth and development - Rich in protein, calcium, and other essential vitamins and minerals - Provides the necessary energy for active kids - Comes in a delicious vanilla flavor that kids love

For whom: Pediasure is ideal for children who are picky eaters, have poor appetite, or need extra nutrition to support their growth and development. It is recommended for children aged 2-10 years.

Pros: - Complete nutrition in a convenient powder form - Great taste that kids enjoy - Helps support growth and development in children - Easy to mix with milk or water for a quick and nutritious drink

Cons: - May be more expensive than other nutritional drinks - Some children may not like the taste or texture of the powder

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a comprehensive set of nutritional elements for kids' growth	Frost & Sullivan
Brand Strength	20	18	Pediasure is a well-established and trusted brand in India	Brand Equity
Category Momentum	20	15	Growing demand for nutritional products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar nutritional products	Retail360
Competition	10	8	Facing competition from other established nutritional drink brands	Euromonitor
Use-case Advantage	5	5	Specifically designed to support kids' growth and development	Healthcare India
Final Market Score	100	76/100 (3.80/5)	Pediasure Nutritional Drink Powder holds a strong position in the growing Indian market for kids' nutrition.

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