Pears Oil Clear Glow Soap Bar 75gm

About Product: Pears Oil Clear Glow Soap Bar is a gentle and refreshing soap that is formulated to deeply cleanse the skin while maintaining its natural oils. It effectively removes excess oil, dirt, and impurities, leaving the skin feeling clean and refreshed.

Key Features: - Contains lemon flower extracts that help to brighten and clarify the skin - Formulated with glycerin to keep the skin moisturized and soft - Has a refreshing and long-lasting fragrance - Suitable for everyday use on the face and body

For whom: This soap bar is suitable for individuals with oily or combination skin who are looking for a gentle yet effective cleanser that will help control oil production and improve skin texture. It is also suitable for those who prefer a soap bar over liquid cleansers.

Pros: - Cleanses skin effectively without stripping away natural oils - Helps control excess oil production - Leaves skin feeling refreshed and clean - Has a pleasant fragrance

Cons: - May not be suitable for individuals with dry or sensitive skin - Some users may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	75gm size ideal for Indian consumers seeking value for money.	Retail360
Brand Strength	20	18	Established brand with strong consumer trust and loyalty.	Brand Equity
Category Momentum	20	15	Growing demand for oil-clear soaps in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar oil-clear soap bars.	AC Nielsen
Competition	10	8	Facing moderate competition from other oil-clear soap brands.	Euromonitor
Use-case Advantage	5	5	Addresses the specific skin needs of Indian consumers.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position 'Pears Oil Clear Glow Soap Bar 75gm' well in the Indian market.

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