Paul Mitchell Super Strong Conditioner 300ml

Paul Mitchell Super Strong Conditioner 300ml

- This Paul Mitchell Super Strong Conditioner is specifically designed to strengthen and repair damaged hair. It helps to improve the elasticity and resilience of the hair, while also adding shine and moisture.

- Key features of this conditioner include a blend of conditioning agents, wheat proteins, and amino acids that work together to rebuild and strengthen the hair from within. It also contains a unique Super Strong Complex that helps to protect against damage and breakage.

- This conditioner is ideal for anyone with weak, damaged, or over-processed hair. It is particularly beneficial for those with fine or thin hair that is prone to breakage.

- Pros of this conditioner include its ability to strengthen and repair the hair, as well as its pleasant scent and lightweight formula. However, some users may find that it can be too heavy for those with extremely fine hair.

- Overall, the Paul Mitchell Super Strong Conditioner is a great option for anyone looking to improve the strength and health of their hair.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains ingredients suitable for Indian hair types and needs.	IndiaBeauty, HairCareMag
Brand Strength	20	18	Paul Mitchell is a well-known and trusted brand in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in India.	RetailToday
Competition	10	8	Facing competition from both international and local conditioner brands in India.	BeautyMarketInsider
Use-case Advantage	5	5	Addresses common hair damage issues faced by Indian consumers.	VogueIndia
Final Market Score	100	76/100 (3.80/5)	Strong contender in the premium conditioner segment in India.

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