Patanjali Multani Mitti Face Pack 100g

Patanjali Multani Mitti Face Pack is a natural face pack that is made with the goodness of Multani Mitti to cleanse and rejuvenate the skin.

Key Features: - Made with 100% natural Multani Mitti - Helps in deep cleansing and tightening the skin - Removes excess oil and impurities from the skin - Helps in improving skin texture and tone - Suitable for all skin types

For whom: This face pack is suitable for both men and women who are looking for a natural solution to cleanse and rejuvenate their skin.

Pros: - Affordable price - Natural ingredients - Effective in cleansing and tightening the skin - Suitable for all skin types

Cons: - Strong fragrance may not be suitable for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumers' preference for herbal skincare products.	Euromonitor
Brand Strength	20	15	Strong brand recognition and trust among Indian consumers.	Brand Equity
Category Momentum	20	10	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing increasing competition from both local and international brands in the segment.	Business Today
Use-case Advantage	5	5	Addresses common skin issues faced by Indian consumers effectively.	Vogue
Final Market Score	100	66/100 (3.30/5)	Strong brand with competitive pricing and good feature fit in growing natural skincare segment.

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