Patanjali Herbal Handwash Anti Bacterial 750 ml Neem Tulsi Infused Formula for Germ Protection Moisturizing Skin Care

Key Features: - Infused with the goodness of neem and tulsi for natural germ protection - Moisturizes skin for soft and smooth hands - Anti-bacterial formula to keep hands clean and hygienic

For whom: - Suitable for all age groups - Ideal for those looking for a natural and effective handwash option

Pros: - Herbal ingredients provide natural germ protection - Moisturizing formula keeps hands soft and nourished - Large 750 ml size for long-lasting use

Cons: - Strong herbal scent may not be appealing to everyone - Some users may prefer a more gentle formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Neem and Tulsi infusion aligns well with Indian preference for natural ingredients.	Hindu Business Line, Financial Express
Brand Strength	20	15	Patanjali's strong brand loyalty and trust among Indian consumers.	Livemint, Economic Times
Category Momentum	20	10	Strong demand for herbal hygiene products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to other herbal handwash brands in the market.	Business Today, India Today
Competition	10	6	Facing competition from other established herbal handwash brands in India.	The Hindu, Times of India
Use-case Advantage	5	5	750 ml size offers value for money for Indian households.	Outlook, The Tribune
Final Market Score	100	66/100 (3.30/5)	Patanjali Herbal Handwash Anti Bacterial 750 ml Neem Tulsi offers a competitive herbal hygiene option in the Indian market.

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