Patanjali Divya Kayakalp Oil 100ml Pack of 2

Patanjali Divya Kayakalp Oil 100ml Pack of 2

- About Product Patanjali Divya Kayakalp Oil is a herbal formulation that is made from a blend of natural ingredients. It is designed to nourish and strengthen hair roots and prevent hair fall, premature graying, and dandruff.

- Key Features This oil is enriched with the goodness of natural herbs like bhringraj, amla, neem, brahmi, henna, and more. It helps in promoting hair growth, improving blood circulation in the scalp, and reducing scalp infections.

- For whom This oil is suitable for all hair types and can be used by both men and women. It is especially beneficial for those who are facing hair fall, dandruff, or premature graying.

- Pros & Cons Pros: This oil is free from harmful chemicals and is safe to use on a regular basis. It has a pleasant fragrance and is easily absorbed by the scalp. Cons: Some users may find the oil to be a little sticky and greasy, so it is recommended to use it in small quantities.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains a blend of natural oils known for hair health benefits.	Ayurveda Today
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 in the hair oil segment.	Retail Today
Competition	10	10	Facing competition from both traditional Ayurvedic brands and modern hair care brands.	MarketWatch
Use-case Advantage	5	3	Addresses specific hair concerns like dandruff and hair fall.	Haircare Insights
Final Market Score	100	76/100 (3.80/5)	Strong brand and natural ingredients give Patanjali Divya Kayakalp Oil an edge in the competitive Indian hair oil market.

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