Parachute Coconut Oil Jar 550 ml

Parachute Coconut Oil Jar 550 ml

Parachute Coconut Oil is a popular hair and skin care product that has been trusted for generations. It is made from 100% pure coconut oil that is cold-pressed to retain all of its natural nutrients.

Key Features:
- 100% pure coconut oil
- Cold-pressed for maximum nutrition
- 550 ml jar for convenient use
For whom:
Parachute Coconut Oil is suitable for anyone looking for a natural, multipurpose oil for hair and skin care. It is especially beneficial for those with dry or damaged hair, as it helps to nourish and strengthen strands from root to tip.

Pros:
- Versatile and multipurpose
- Nourishing for hair and skin
- Convenient packaging
Cons:
- Strong coconut scent may not be appealing to everyone
- May solidify in colder temperatures

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Right balance of purity and affordability for Indian consumers.	AC Nielsen
Brand Strength	20	18	Parachute is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Retail360
Competition	10	5	Facing strong competition from other established coconut oil brands.	Euromonitor
Use-case Advantage	5	3	Versatile usage for hair care, skin care, and cooking purposes.	IMRB
Final Market Score	100	76/100 (3.80/5)	Parachute Coconut Oil Jar 550 ml holds a strong position in the competitive Indian hair oils market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—