Parachute Advansed Aloe Vera Enriched Coconut Hair Oil 400 ml Pack of 2

Parachute Advansed Aloe Vera Enriched Coconut Hair Oil 400 ml Pack of 2

About Product: Parachute Advansed Aloe Vera Enriched Coconut Hair Oil is a unique blend of natural ingredients that helps nourish and strengthen your hair from root to tip.

Key Features: This hair oil is enriched with the goodness of aloe vera and coconut oil, known for their hair benefits. It helps in reducing hair fall, promoting hair growth, and providing deep conditioning to your hair.

For whom: This hair oil is suitable for all hair types and can be used by both men and women. It is especially beneficial for those looking to improve the overall health and quality of their hair.

Pros: - Nourishes and strengthens hair - Reduces hair fall and promotes hair growth - Provides deep conditioning to the hair

Cons: - Some may find the scent of coconut oil overpowering - May not be suitable for those with allergies to coconut or aloe vera

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera enrichment aligns with current consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	18	Parachute is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, appealing to price-conscious Indian consumers.	Retail360
Competition	10	8	Facing competition from other established coconut hair oil brands in the market.	MarketWatch
Use-case Advantage	5	5	Aloe vera provides additional nourishment and benefits for hair health.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit, competitive pricing, facing market competition.

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