Parachute Advansed Aloe Vera Enriched Coconut Hair Oil 250 ml

Parachute Advansed Aloe Vera Enriched Coconut Hair Oil 250 ml

Parachute Advansed Aloe Vera Enriched Coconut Hair Oil is a unique blend of nourishing coconut oil and soothing aloe vera. It is designed to provide deep nourishment to your hair while also soothing your scalp.

Key Features: 1. Enriched with the goodness of coconut oil and aloe vera. 2. Helps in nourishing and moisturizing the hair. 3. Soothes and calms the scalp. 4. Helps in promoting hair growth and reducing hair fall. 5. Can be used for both hair and scalp massage.

For whom: Parachute Advansed Aloe Vera Enriched Coconut Hair Oil is suitable for all hair types. Whether you have dry, damaged, or normal hair, this hair oil can help in providing the nourishment and care that your hair needs.

Pros: 1. Provides deep nourishment to the hair. 2. Soothes and calms the scalp. 3. Helps in promoting hair growth. 4. Can be used for both hair and scalp massage.

Cons: 1. Some may find the scent of the coconut oil overpowering. 2. The packaging could be improved for easier application.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera enrichment aligns with current consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	18	Parachute is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced within the aloe vera enriched hair oil segment.	Retail360
Competition	10	0	Intense competition from both local and international hair oil brands.	Business Standard
Use-case Advantage	5	3	Versatile usage for hair nourishment and scalp care.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Parachute Advansed Aloe Vera Enriched Coconut Hair Oil 250 ml is well-positioned in the Indian market hair oil segment.

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