Parachute 100 Pure Coconut Oil 500 ml Easy Jar

Parachute 100 Pure Coconut Oil 500 ml Easy Jar

About Product: Parachute 100 Pure Coconut Oil is a high-quality oil that is extracted from fresh coconuts through a meticulous process to preserve its natural nutrients and flavor. It comes in a convenient and easy-to-use 500ml jar for everyday use.

Key Features: - Made from 100% pure coconut oil - Cold-pressed for retaining maximum nutrients - Convenient and easy-to-use jar packaging - Versatile oil for cooking, skincare, and hair care

For whom: Parachute 100 Pure Coconut Oil is suitable for anyone looking for a natural and multipurpose oil for their cooking, skincare, and hair care needs. It is especially beneficial for those with dry skin or hair issues.

Pros: - Rich in essential nutrients and antioxidants - Versatile use for cooking, skincare, and hair care - Convenient jar packaging for easy storage and use

Cons: - May solidify in colder temperatures - Strong coconut scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Convenient packaging size and easy-to-use jar design.	Euromonitor
Brand Strength	20	10	Established brand with strong consumer trust in hair care segment.	Nielsen
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced within the premium coconut oil segment.	GfK
Competition	10	6	Facing competition from emerging organic coconut oil brands.	IRI
Use-case Advantage	5	5	Versatile usage for hair nourishment and skin care.	Kantar
Final Market Score	100	66/100 (3.30/5)	Parachute 100 Pure Coconut Oil 500 ml Easy Jar holds strong in the competitive Indian hair oils market.

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