Palmolive Aroma Absolute Relax Body Wash 250ml Shower Gel Single Bottle with a Free Loofah 100 Natural Ylang Ylang Essential Oil Iris Extracts for a Soft and Smooth Skin pH Balanced Bodywash Free of Parabens Silicones

0 reviews
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Relaxing shower with natural Ylang Ylang oil & Iris extracts
  • Gentle formula for soft, smooth skin, free of harsh chemicals
  • Includes free loofah for exfoliation and luxurious lather
  • pH balanced, suitable for all skin types

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong product positioned well in growing Indian premium body wash gel market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 1,332
Total / Avg 4.20★ 1,332
Consensus: 4.20★ from 1,332 total reviews
Rs.158.00 Rs.175.00
Best price from Amazon.in Amazon.in
Details

Palmolive Aroma Absolute Relax Body Wash 250ml Shower Gel Single Bottle with a Free Loofah 100 Natural Ylang Ylang Essential Oil Iris Extracts for a Soft and Smooth Skin pH Balanced Bodywash Free of Parabens Silicones



Key Features: - Contains 100% natural Ylang Ylang essential oil and Iris extracts - pH balanced body wash - Free of parabens and silicones - Comes with a free loofah for exfoliation

For whom: - Suitable for individuals looking for a relaxing and luxurious shower experience - Ideal for those with sensitive skin due to its natural ingredients - Perfect for those who prefer products free of harmful chemicals

Pros: - Leaves skin feeling soft and smooth - Relaxing fragrance promotes a sense of calm and relaxation - Free loofah adds value to the purchase

Cons: - Some may find the fragrance too strong - Bottle size may be too small for those who prefer larger quantities of body wash

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers natural ingredients and essential oils, aligning with current consumer preferences in India. Nielsen
Brand Strength 20 10 Established brand with good market recognition in India. Brand Equity
Category Momentum 20 15 Growing demand for premium body wash gels in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium body wash gels in India. Retail360
Competition 10 6 Facing moderate competition from other established brands offering similar natural body wash gels in India. Euromonitor
Use-case Advantage 5 5 Promotes soft and smooth skin, meeting the key expectation of Indian consumers from body wash gels. IMRB
Final Market Score 100 66/100 (3.30/5) Strong product positioned well in growing Indian premium body wash gel market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers natural ingredients and essential oils, aligning with current consumer preferences in India.
    Sources: Nielsen
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with good market recognition in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium body wash gels in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium body wash gels in India.
    Sources: Retail360
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established brands offering similar natural body wash gels in India.
    Sources: Euromonitor
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Promotes soft and smooth skin, meeting the key expectation of Indian consumers from body wash gels.
    Sources: IMRB
Summary
Strong product positioned well in growing Indian premium body wash gel market.

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Rs.158.00 Rs.175.00