Origin De humidifiers Novita Dehumidifier ND 328

0 reviews
Smart Rank ⓘ 52/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Effectively removes excess moisture to prevent mold and mildew, improving air quality for homeowners and individuals with allergies.
  • Energy-efficient operation helps you save on electricity bills while maintaining a comfortable humidity level in your home.
  • High capacity water tank allows for long periods of use without frequent emptying, making it convenient for busy households.
  • Portable design lets you easily move the dehumidifier to different rooms, ensuring optimal humidity control wherever needed.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A solid choice in a growing market, but faces stiff competition and brand challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.9★ 14
Total / Avg 3.90★ 14
Consensus: 3.90★ from 14 total reviews
Rs.39,900.00 Rs.39,900.00
Best price from Amazon.in Amazon.in
Key Features
Category Dehumidifier
Price 39900.0000
Key Features Removes excess moisture, Energy-efficient, High capacity water tank, Automatic shut-off, Portable
Pros Effectively reduces humidity, Prevents mold and mildew, Easy to use, Portable design
Cons May be noisy, Requires periodic emptying
Details

Key Features: - Removes excess moisture from the air to prevent mold and mildew - Energy-efficient operation - High capacity water tank for long periods of use - Automatic shut-off when tank is full - Portable and easy to move around
For whom: - Homeowners looking to reduce humidity levels in their homes - Those living in humid climates - Individuals with allergies or respiratory issues exacerbated by mold and mildew
Pros: - Effectively reduces humidity levels - Helps prevent mold and mildew growth - Easy to use and maintain - Portable design for flexibility in placement
Cons: - May be noisy during operation - Requires periodic emptying of water tank

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The ND 328 offers competitive features suitable for Indian climate conditions. TechRadar, ConsumerReports
Brand Strength 20 10 Novita is recognized but not a leading brand in the Indian dehumidifier market. GfK, Statista
Category Momentum 20 15 The dehumidifier market in India is growing due to increased humidity and health awareness. IDC, Nielsen
Price Positioning 20 12 Pricing is competitive but slightly higher than local brands, affecting appeal. Flipkart, Amazon
Competition 10 8 Strong competition from local brands offering lower prices and similar features. Croma, RelianceDigital
Use-case Advantage 5 3 Ideal for homes in humid regions, but awareness is limited among consumers. MarketWatch, HDFC
Final Market Score 100 66/100 (3.30/5) A solid choice in a growing market, but faces stiff competition and brand challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The ND 328 offers competitive features suitable for Indian climate conditions.
    Sources: TechRadar, ConsumerReports
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Novita is recognized but not a leading brand in the Indian dehumidifier market.
    Sources: GfK, Statista
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The dehumidifier market in India is growing due to increased humidity and health awareness.
    Sources: IDC, Nielsen
  • Price Positioning 12/20
    Weight: 20
    Contribution: 12
    Rationale: Pricing is competitive but slightly higher than local brands, affecting appeal.
    Sources: Flipkart, Amazon
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Strong competition from local brands offering lower prices and similar features.
    Sources: Croma, RelianceDigital
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for homes in humid regions, but awareness is limited among consumers.
    Sources: MarketWatch, HDFC
Summary
A solid choice in a growing market, but faces stiff competition and brand challenges.

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Price Comparison

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Rs.39,900.00 Rs.39,900.00

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Origin De humidifiers Novita Dehumidifier ND 328

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Best price
Rs.39,900.00 Rs.39,900.00