Oribe Signature Conditioner 6 8 FL OZ

Oribe Signature Conditioner 6 8 FL OZ

- The Oribe Signature Conditioner is a luxurious, high-quality hair product that is designed to nourish and hydrate the hair, leaving it feeling soft, smooth, and manageable.

- Key Features of this conditioner include its rich blend of ingredients such as macadamia nut seed oil, lychee extract, and watermelon extract, which work together to moisturize and detangle the hair without weighing it down.

- This conditioner is suitable for all hair types, but it is especially beneficial for those with dry, damaged, or color-treated hair.

- Pros: Leaves hair feeling soft and silky, helps to reduce frizz and flyaways, has a luxurious scent. Cons: Some users may find the price to be on the higher side.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers high-quality ingredients suitable for Indian hair types.	Vogue
Brand Strength	20	15	Oribe is a well-known luxury brand with a strong reputation in India.	Brand Equity
Category Momentum	20	10	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other luxury conditioners in the market.	Business Standard
Competition	10	6	Facing competition from other premium conditioner brands in India.	Femina
Use-case Advantage	5	5	Addresses specific hair concerns common in the Indian climate.	Elle
Final Market Score	100	66/100 (3.30/5)	Strong brand and product fit in the growing premium hair care segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—