OGX Renewing Argan Oil of Morocco Penetrating Hair Oil Treatment Moisturizing Strengthening Silky Hair Oil for All Hair Types Paraben Sulfated Free 100 ml

OGX Renewing Argan Oil of Morocco Penetrating Hair Oil Treatment Moisturizing Strengthening Silky Hair Oil for All Hair Types Paraben Sulfated Free 100 ml

OGX Renewing Argan Oil of Morocco Penetrating Hair Oil Treatment is a luxurious hair oil that helps moisturize and strengthen hair, leaving it silky and smooth. Infused with argan oil, this treatment is suitable for all hair types and is free of parabens and sulfates.

Key Features:
- Contains argan oil to moisturize and strengthen hair
- Suitable for all hair types
- Paraben and sulfate-free
- Leaves hair silky and smooth

For whom:
This hair oil treatment is ideal for those looking to nourish and strengthen their hair, leaving it looking healthy and shiny. It is suitable for all hair types.

Pros:
- Moisturizes and strengthens hair
- Leaves hair silky and smooth
- Free of parabens and sulfates

Cons:
- Some may find the scent to be overpowering
- Can be on the pricier side compared to other hair oils

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The Argan Oil and moisturizing properties cater well to the needs of Indian consumers.	Euromonitor
Brand Strength	20	18	OGX is a well-known brand with a strong presence in the Indian market.	Brandwatch
Category Momentum	20	15	Hair oils are a popular and growing category in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the quality and quantity offered.	Retail Gazette
Competition	10	0	Facing strong competition from both local and international hair oil brands.	Forbes
Use-case Advantage	5	3	Suitable for all hair types, providing versatility and convenience.	Vogue
Final Market Score	100	66/100 (3.30/5)	OGX Renewing Argan Oil of Morocco Hair Oil is a strong contender in the Indian market with its quality, brand strength, and competitive pricing.

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