OGX Anti Breakage Keratin Oil Conditioner 385 ml

OGX Anti Breakage Keratin Oil Conditioner 385 ml

About Product: OGX Anti Breakage Keratin Oil Conditioner is specifically designed to strengthen and nourish hair, reducing breakage and split ends. Enriched with keratin proteins and argan oil, this conditioner helps improve the overall health and appearance of your hair.

Key Features: - Contains keratin proteins and argan oil - Helps strengthen and nourish hair - Reduces breakage and split ends - Improves overall hair health and appearance

For Whom: This conditioner is suitable for anyone looking to strengthen and nourish their hair, especially those with weak, damaged, or brittle hair prone to breakage.

Pros: - Helps reduce breakage and split ends - Nourishes and strengthens hair - Leaves hair looking healthier and shinier

Cons: - Some users may find the scent to be too strong - May not be suitable for those with very oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin oil is a popular ingredient in high-quality conditioners.	CosmeticsDesignAsia
Brand Strength	20	18	OGX is a well-established brand with strong customer loyalty.	Brandwatch
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners.	Retail360
Competition	10	8	Facing competition from both local and international conditioner brands.	BusinessToday
Use-case Advantage	5	5	Addresses common hair breakage issues in Indian consumers.	VogueIndia
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit position this conditioner well in the Indian market.

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