OGMO Breakfast Mix - Energy Boost
Smart Rank ⓘ
50/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Convenient breakfast mix for busy individuals
- Nutrient-dense with whole grains and fruits
- Customizable with milk or water
- Unique and delicious flavor combination
Market-Based Score (India)
66/100 (3.30/5)
Decent Innovative breakfast mix with strong market fit and competitive pricing
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 3.8★ | 9 |
Total / Avg | 3.80★ | 9 |
Consensus:
3.80★ from 9 total reviews
Key Features
Category | Breakfast Mix |
---|---|
Key Ingredients | Millets, Beets, Raisins |
Preparation | Mix with liquid and refrigerate overnight |
Nutritional Benefits | Essential nutrients |
Dietary Suitability | Vegetarian, Gluten-free |
Pros | Convenient, Nutrient-dense, Customizable |
Cons | Acquired taste for millets, Allergies to beets or raisins |
Details
OGMO Overnight Millet Raabdi and Beet Raisin Combo Breakfast Mix is a nutritious and convenient option for a healthy breakfast. Simply mix the ingredients with milk or water before bedtime and wake up to a delicious and wholesome meal ready to eat.
Key Features: - Made with high-quality millets, beets, and raisins - No added preservatives or artificial flavors - Quick and easy to prepare, just mix with liquid and refrigerate overnight - Packed with essential nutrients to kickstart your day
For whom: This breakfast mix is perfect for busy individuals who are looking for a nutritious and satisfying meal to start their day. It is also suitable for those following a vegetarian or gluten-free diet.
Pros: - Convenient and time-saving option for breakfast - Nutrient-dense with whole grains, fruits, and vegetables - Can be customized with your choice of milk or water - Offers a unique and delicious flavor combination
Cons: - Some may find the taste of millets to be an acquired one - May not be suitable for those with allergies to beets or raisins
Key Features: - Made with high-quality millets, beets, and raisins - No added preservatives or artificial flavors - Quick and easy to prepare, just mix with liquid and refrigerate overnight - Packed with essential nutrients to kickstart your day
For whom: This breakfast mix is perfect for busy individuals who are looking for a nutritious and satisfying meal to start their day. It is also suitable for those following a vegetarian or gluten-free diet.
Pros: - Convenient and time-saving option for breakfast - Nutrient-dense with whole grains, fruits, and vegetables - Can be customized with your choice of milk or water - Offers a unique and delicious flavor combination
Cons: - Some may find the taste of millets to be an acquired one - May not be suitable for those with allergies to beets or raisins
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Unique combination of millet, beet, and raisin appeals to health-conscious consumers | Nielsen |
Brand Strength | 20 | 10 | Established brand reputation in the health food segment | Euromonitor |
Category Momentum | 20 | 15 | Growing demand for healthy breakfast options in Indian market | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar premium breakfast cereals | GfK |
Competition | 10 | 6 | Facing moderate competition from other premium breakfast mixes in the market | IRI |
Use-case Advantage | 5 | 5 | Convenient and quick breakfast solution for busy individuals | Kantar |
Final Market Score | 100 | 66/100 (3.30/5) | Innovative breakfast mix with strong market fit and competitive pricing |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Unique combination of millet, beet, and raisin appeals to health-conscious consumersSources: Nielsen -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand reputation in the health food segmentSources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for healthy breakfast options in Indian marketSources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar premium breakfast cerealsSources: GfK -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other premium breakfast mixes in the marketSources: IRI -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Convenient and quick breakfast solution for busy individualsSources: Kantar
Summary
Innovative breakfast mix with strong market fit and competitive pricing
Quick Compare

Rs.202.00
⭐ Reviews Summary
✅ What Users Love
- Healthy and nutritious breakfast option
- Easy to prepare and quick cooking time
- Pleasant taste with a unique flavor combination
⚠️ What to Watch
- Some users found the texture unappealing
- Limited availability in local stores
- Higher price point compared to similar products

Rs.325.00
⭐ Reviews Summary
✅ What Users Love
- High protein content supports muscle health.
- 100% natural ingredients with no added sugar.
- Rich in essential nutrients like fiber, iron, and calcium.
⚠️ What to Watch
- Some users find the taste less appealing.
- Texture may be gritty for certain preferences.
- Higher price point compared to similar products.

Rs.380.00
⭐ Reviews Summary
✅ What Users Love
- High protein content is appealing for health-conscious consumers.
- No added sugar makes it a healthier option for kids.
- Contains a blend of supergrains, enhancing nutritional value.
⚠️ What to Watch
- Some users find the taste too artificial or overly sweet.
- Packaging may not be resealable, leading to freshness issues.
- Price point is considered high compared to similar products.

Rs.390.00
⭐ Reviews Summary
✅ What Users Love
- High protein content supports muscle recovery.
- No added sugar makes it a healthier option.
- Organic ingredients appeal to health-conscious consumers.
⚠️ What to Watch
- Some users find the taste too artificial.
- Price point is higher compared to similar products.
- Mixability issues reported with certain liquids.
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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OGMO Overnight Millet Raabdi and Beet Raisin Combo Breakfast Mix Estimated Delivery: 2-3 days
In Stock
|
Rs.135.00 Rs.202.00 COD
|
GO TO STORE GO TO STORE |
OGMO Overnight Millet Raabdi and Beet Raisin Combo Breakfast Mix Estimated Delivery: 2-3 days
In Stock
COD
|