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o mumsie Baby Body Butter Moisturizer Lotion for Healing Eczema for Normal to Dry Sensitive Skin Enriched with Oatmeal Cocoa Butter 100 GM

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o mumsie Baby Body Butter Moisturizer Lotion for Healing Eczema for Normal to Dry Sensitive Skin Enriched with Oatmeal Cocoa Butter 100 GM
Smart Rank ⓘ 65/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Formulated to heal eczema on normal to dry sensitive skin
  • Enriched with oatmeal and cocoa butter for deep hydration
  • Soothes irritated skin and provides long-lasting relief
  • Gentle enough for daily use on babies and children with eczema

Market-Based Score (India)

66/100 (3.30/5)
Decent
Competitively priced baby body butter with natural ingredients catering to sensitive skin needs in a growing market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.7★ 97
Total / Avg 4.70★ 97
Consensus: 4.70★ from 97 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effective in soothing and healing eczema-prone skin
  • Rich, moisturizing formula with natural ingredients
  • Gentle on sensitive skin without irritation

⚠️ What to Watch

  • Thick consistency may feel greasy for some users
  • Scent may be too strong for those sensitive to fragrances
  • Limited size may not last long for regular use
Rs.150.00 Rs.150.00
Best price from Amazon.in Amazon.in
Key Features
Category Moisturizer Lotion
Key Ingredients Oatmeal, Cocoa Butter
Target Skin Type Normal to Dry Sensitive Skin
Special Feature Healing Eczema
Size 100 GM
Pros Natural ingredients, Soothing properties
Cons May be too rich for oily skin
Details

o mumsie Baby Body Butter Moisturizer Lotion for Healing Eczema for Normal to Dry Sensitive Skin Enriched with Oatmeal Cocoa Butter 100 GM

- This O'mumsie Baby Body Butter Moisturizer Lotion is specially formulated for babies with eczema and for those with normal to dry sensitive skin.

- Key Features of this product include its enrichment with oatmeal and cocoa butter, which are known for their soothing and moisturizing properties.

- This product is suitable for babies with eczema as well as for those with normal to dry sensitive skin. Its gentle formula helps to heal and nourish the skin, leaving it soft and hydrated.

- Pros: Made with natural ingredients, suitable for babies with eczema, soothing and moisturizing properties. Cons: May be too rich for babies with oily skin.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Enriched with oatmeal and cocoa butter, meeting demand for natural ingredients. Euromonitor
Brand Strength 20 10 Established brand with positive reputation in baby care. Brandwatch
Category Momentum 20 15 Growing demand for natural skincare products in India. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail Gazette
Competition 10 6 Facing competition from established brands offering similar baby body butter products. IndiaRetailing
Use-case Advantage 5 5 Addresses specific skin concerns like eczema, appealing to parents of babies with sensitive skin. Parenting Today
Final Market Score 100 66/100 (3.30/5) Competitively priced baby body butter with natural ingredients catering to sensitive skin needs in a growing market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Enriched with oatmeal and cocoa butter, meeting demand for natural ingredients.
    Sources: Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with positive reputation in baby care.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural skincare products in India.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail Gazette
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from established brands offering similar baby body butter products.
    Sources: IndiaRetailing
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses specific skin concerns like eczema, appealing to parents of babies with sensitive skin.
    Sources: Parenting Today
Summary
Competitively priced baby body butter with natural ingredients catering to sensitive skin needs in a growing market.

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