NIVEA Frangipani and oil 125 ml Body Wash Shower Gel with Frangipani and Care Oil Pure Glycerin for Instant Soft Summer Fresh Skin Microplastic Free Clean Healthy Moisturized Skin

Key Features: - Infused with Frangipani and Care Oil for a luxurious shower experience - Contains pure glycerin to instantly soften and moisturize the skin - Microplastic free formula for a clean and healthy shower For whom: Ideal for anyone looking for a refreshing and moisturizing shower gel that leaves the skin feeling soft and nourished.

Pros: - Leaves the skin feeling soft and hydrated - Refreshing frangipani scent for a spa-like experience - Free from microplastics, making it an eco-friendly choice Cons: - Some users may find the scent too strong - The bottle may be a bit small for daily use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique blend of Frangipani, Care Oil, and Pure Glycerin, catering to the need for summer fresh and moisturized skin.	Euromonitor
Brand Strength	20	10	NIVEA is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash products in the market.	Retail360
Competition	10	6	Facing competition from other established premium body wash brands offering similar benefits.	GfK
Use-case Advantage	5	5	Provides instant soft and healthy skin, meeting consumer expectations for a quality body wash.	Kantar
Final Market Score	100	66/100 (3.30/5)	Premium body wash with unique ingredients positioned well in the Indian market.

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