Nivea Cream 400 ml

Nivea Cream 400 ml

Nivea Cream is a versatile skincare product that can be used to moisturize and hydrate the skin. Its rich formula contains nourishing ingredients that help to restore the skin's natural moisture balance.

Key features of Nivea Cream include its long-lasting hydration, quick absorption, and non-greasy texture. It is suitable for use on all skin types, including dry, sensitive, and combination skin.

This cream is ideal for anyone looking to keep their skin soft, smooth, and supple. It can be used on the face, body, hands, and feet to provide instant relief from dryness and discomfort.

Pros of Nivea Cream include its affordable price point, large size (400 ml), and effectiveness in moisturizing the skin. It is a trusted brand with a long history of producing quality skincare products.

Cons of Nivea Cream may include the presence of potential allergens or irritants for some individuals, so it's essential to check the ingredient list before use. Additionally, some users may find the texture too thick or heavy for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	400 ml size is popular among Indian consumers for body creams	Kantar
Brand Strength	20	18	Nivea is a well-established and trusted brand in the Indian market	Euromonitor
Category Momentum	20	15	Body creams in high demand due to increased focus on skincare	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	GfK
Competition	10	8	Facing competition from both international and local body cream brands	IRI
Use-case Advantage	5	5	Versatile cream suitable for various skin types and needs	Nielsen
Final Market Score	100	76/100 (3.80/5)	Nivea Cream 400 ml holds a strong position in the competitive Indian body creams market.

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