Navratna Gold Ayurvedic Cool Oil Goodness of Almonds Non Sticky and Fresh Lily Fragrance 500ml

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Navratna Gold Ayurvedic Cool Oil with Almonds offers a balanced mix of traditional ingredients and modern fragrance, positioned well in the competitive Indian hair oil market.
Rs.292.00 Rs.450.00
Best price from Amazon.in Amazon.in

Details

Navratna Gold Ayurvedic Cool Oil Goodness of Almonds Non Sticky and Fresh Lily Fragrance 500ml

About Product: Navratna Gold Ayurvedic Cool Oil is a unique blend of Ayurvedic herbs and the goodness of almonds to provide a cooling and refreshing experience for your scalp and hair. Key Features: - Contains the goodness of almonds for added nourishment - Non-sticky formula that is easily absorbed by the scalp - Infused with a fresh Lily fragrance for a pleasant experience - Helps in reducing stress and promoting relaxation - Suitable for all hair types For whom: Navratna Gold Ayurvedic Cool Oil is suitable for both men and women who want to nourish their scalp and hair while enjoying a cooling and refreshing sensation. Pros: - Contains natural ingredients that are beneficial for hair and scalp health - Non-sticky formula makes it easy to apply and massage into the scalp - Provides a cooling sensation that helps in reducing stress and promoting relaxation - Fresh Lily fragrance leaves hair smelling great all day Cons: - Some may find the fragrance too strong - May not be suitable for those with sensitivity to certain ingredients - Bottle size may be too large for travel purposes

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Almonds and Lily fragrance cater to consumer preference for natural ingredients and pleasant scent. Business Today, India Today
Brand Strength 20 15 Navratna is a well-established brand in the Indian hair oil market. ET Brand Equity, Hindu Business Line
Category Momentum 20 10 Growing demand for ayurvedic hair oils in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced within the premium hair oil segment in India. Outlook India, Financial Express
Competition 10 6 Facing competition from other established ayurvedic hair oil brands in India. Livemint, Business Standard
Use-case Advantage 5 5 Offers cooling effect and non-sticky formula suitable for daily use in Indian climate. The Economic Times
Final Market Score 100 66/100 (3.30/5) Navratna Gold Ayurvedic Cool Oil with Almonds offers a balanced mix of traditional ingredients and modern fragrance, positioned well in the competitive Indian hair oil market.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

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Navratna Gold Ayurvedic Cool Oil Goodness of Almonds Non Sticky and Fresh Lily Fragrance 500ml

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Rs.292.00 Rs.450.00